Professional Experience

Gene Elerding’s practice focuses on banking law, with an emphasis in regulatory and operational issues affecting financial institutions and advertisers.  He represents a growing number of companies in connection with e-commerce, online banking, check disputes, deposit agreements, information management and payment system issues.  He advises clients on a wide variety of legal issues affecting product development, privacy, vendor services, cash management, consumer disclosures and compliance.  His hobby is regulatory trivia.

Prior to joining the firm, Mr. Elerding was an Assistant Secretary and Assistant General Counsel of First Interstate Bank of California, where he practiced for 13 years.

Education

Notre Dame Law School, J.D., 1974.

University of Southern California, B.A., 1971.

Memberships & Activities

Admitted to practice in California.

Admitted to practice before the United States District Court, Central District of California. 

Mr. Elerding is a co-founder and member of the Bank Operations Counsel Association and has served on numerous bar and trade task forces and committees.  He is the former Chair of the Consumer Financial Services Committee of the State Bar of California, Vice Chair of the Escheat Task Force of California Bankers Association, past member of CBA’s Regulatory Compliance and Legal Affairs Committees, past Contributing Member to CBA’s State Government Relations Committee, a past member of the Financial Institutions Committee of the State Bar, and a former member of the Toluca Lake Neighborhood Council.

Mr. Elerding is a frequent speaker on banking and advertising issues and remains active in a number of trade groups representing the financial industry

Honors & Awards

Named as one of the Top-Ranked Attorneys, Chambers USA, 2007.

Mr. Elerding has been selected by his peers to be listed in The Best Lawyers in America continuously since 1995 and as a "Southern California Super Lawyer” by Los Angeles Magazine.

Recipient, Compliance Professional Award, presented by the California Bankers Association, 1999.

Recipient, Almon B. McCallum Award, presented by the California Bankers Association, 1995.

Publications

Check Guide

Advertising Law Guide

California Law Reference Guide

Federal Banking Law Guide

Check Dispute Guide

BankingLaw@manatt

Speaking Engagements

(partial listing)

Privacy

Consumer Lending Regulations

Protecting Directors - Without Sacrificing the CEO

State Escheat Laws

Regulation O - A Trap for the Unwary

California Laws You Should Know

Fair Lending - Recent Guidelines Changed What You Knew

Product Delivery - Regulatory Compliance Issues Caused by New Technology

Electronic Commerce in Banking

Forged, Altered and Other Problem Checks

Account Analysis and Other Cash Management Tools

Little Known, Generally Misunderstood and Forgotten Laws You Should Know

A Survey of Advertising Laws

An Overview of California Law

High Risk State Laws

Holding Companies - The Art of Parenting

Fraud Prevention

Fair Lending - To Test or Not to Test

Quick Draw Law

Sex, Lies and Other Effective Marketing Tools

Identity Theft and Other Scams in the Digital Age