Co-Chair, Consumer Financial ServicesFinancial Services and Banking
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Los Angeles Direct: 310.312.4158 General: 310.312.4000 Fax: 310.312.4224
Notre Dame Law School, J.D., 1974.
University of Southern California, B.A., 1971.
Gene Elerding’s practice focuses on banking law, with an emphasis in regulatory and operational issues affecting financial institutions and advertisers. He represents a growing number of companies in connection with e-commerce, online banking, check disputes, deposit agreements, information management and payment system issues. He advises clients on a wide variety of legal issues affecting product development, privacy, vendor services, cash management, consumer disclosures and compliance. His hobby is regulatory trivia.
Prior to joining the firm, Mr. Elerding was an Assistant Secretary and Assistant General Counsel of First Interstate Bank of California, where he practiced for 13 years.
Named as one of the Top-Ranked Attorneys, Chambers USA, 2007.
Mr. Elerding has been selected by his peers to be listed in The Best Lawyers in America continuously since 1995 and as a "Southern California Super Lawyer” by Los Angeles Magazine.
Recipient, Compliance Professional Award, presented by the California Bankers Association, 1999.
Recipient, Almon B. McCallum Award, presented by the California Bankers Association, 1995.
Advertising Law Guide
California Law Reference Guide
Federal Banking Law Guide
Check Dispute Guide
Admitted to practice in California.
Admitted to practice before the United States District Court, Central District of California.
Mr. Elerding is a co-founder and member of the Bank Operations Counsel Association and has served on numerous bar and trade task forces and committees. He is the former Chair of the Consumer Financial Services Committee of the State Bar of California, former Vice Chair of the Escheat Task Force of California Bankers Association, past member of CBA’s Regulatory Compliance and Legal Affairs Committees, past Contributing Member to CBA’s State Government Relations Committee, a past member of the Financial Institutions Committee of the State Bar, and a former member of the Toluca Lake Neighborhood Council.
Mr. Elerding is a frequent speaker on banking and advertising issues and remains active in a number of trade groups representing the financial industry
Consumer Lending Regulations
Protecting Directors - Without Sacrificing the CEO
State Escheat Laws
Regulation O - A Trap for the Unwary
California Laws You Should Know
Fair Lending - Recent Guidelines Changed What You Knew
Product Delivery - Regulatory Compliance Issues Caused by New Technology
Electronic Commerce in Banking
Forged, Altered and Other Problem Checks
Account Analysis and Other Cash Management Tools
Little Known, Generally Misunderstood and Forgotten Laws You Should Know
A Survey of Advertising Laws
An Overview of California Law
High Risk State Laws
Holding Companies - The Art of Parenting
Fair Lending - To Test or Not to Test
Quick Draw Law
Sex, Lies and Other Effective Marketing Tools
Identity Theft and Other Scams in the Digital Age
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