• Holly A. Melton

    Advertising, Marketing & Media
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    New York
    Direct: 212.790.4559
    General: 212.790.4500
    Fax: 212.790.4545


    University of Houston Law Center, J.D., cum laude, 2000.

    Candidates Editor, Houston Journal of International Law.


    University of Texas, B.A., Government, summa cum laude, 1997.

    • Profile
    • Representative Matters
    • Honors & Awards
    • Publications
    • Memberships & Activities
    • Speaking Engagements


    Holly Melton is counsel in Manatt's Advertising, Marketing & Media practice and is based in the New York office.  Ms. Melton advises advertising, marketing and consumer goods and services companies in complex litigation and regulatory matters, with a particular emphasis on initiating and defending against false advertising and unfair competition actions.  She represents clients in class action litigation, arbitrations and proceedings before the National Advertising Division of the Council of Better Business Bureaus, and she also assists in responding to governmental investigations, including state attorneys general and the Federal Trade Commission.

    Prior to joining Manatt, Ms. Melton was an associate in a New York City law firm, where she assisted on a broad range of commercial litigation matters relating to complex contractual disputes and business torts, including false advertising and unfair competition and related claims.

    Representative Matters

    Successfully defended a social network against unfair competition, false advertising, right of publicity and related claims brought by various plaintiffs, including a putative class and governmental agencies.

    Successfully defended a cosmetics conglomerate in numerous class actions involving claims of false advertising and unfair competition. 

    Represented a publishing conglomerate in successfully defending high-risk litigation and arbitration relating to indemnity matters arising from acquisition of company and trademark license agreement.

    Represented a pharmaceutical company in responding to an advertising challenge before the National Advertising Division and appeal before the National Advertising Review Board.

    Honors & Awards


    Coauthor, "Case Study: Viacom v. YouTube," Law360, April 19, 2012.

    Memberships & Activities

    Admitted to practice in the states of New York and Texas, the U.S. District Court for the Southern District of New York and the U.S. District Court for the Southern District of Texas.

    Speaking Engagements