Mr. Edelstein's accomplishments include:

• Representation of Schick in a challenge by Gillette to advertising for the Schick Intuition Plus razor, with the NAD.  The NAD found that Schick substantiated its claims that the Intuition Plus provides a moisturizing benefit during shaving and is "the only razor that lathers and moisturizes" during shaving.  The NAD also found that the claim that the razor "leaves skin noticeably softer" was supported by consumer use testing.
• On behalf of Energizer, successfully challenged advertising claims by Duracell that its Coppertop battery "lasts just as long in most common household devices" as the Energizer e² Lithium battery and that e² Lithium batteries "waste power."  The NAD found that the study relied upon by Duracell was insufficient to support these claims and recommended that they be discontinued.
• On behalf of General Mills, successfully challenged advertising claims by The Dannon Company for Light & Fit 0% Plus Yogurt.  The claims at issue were that the product has "50% more fruit" and contains 12% of the recommended daily value of protein and 10% of the recommended daily value of Vitamin A.  The NAD found the claims to be unsubstantiated and recommended that they be modified or discontinued. 
• Counsel to Lenovo, which acquired the IBM personal computer division in 2005, challenging advertising claims by Dell.  Dell stated that its personal computers are the "World's Most Secure Notebooks" in addition to other related claims.  The NAD evaluated the evidence submitted by both parties and determined, as Lenovo had argued, that Dell could not support its absolute superiority claims regarding security because it had not established that its competitors' products provided less security.
• On behalf of General Mills, successfully defended a NAD action brought by Kellogg regarding advertising claims for Pillsbury Toaster Strudel.  The claims at issue were "Pop-Tarts can't stand up to the delicious taste of Toaster Strudel" and "The one kids want to eat," both of which were used in the challenged commercial and on the Web site.  The NAD found that the taste superiority claims for Toaster Strudel compared to Kellogg's Pop-Tarts were substantiated by a national taste test.
• Counsel to Profile Products, a producer of erosion control products, challenging a large number of advertising claims made by North American Green for HyrdraCX2, a competing erosion control product.  The challenged claims included content, performance, and superiority claims.  The NAD recommended that NAG discontinue most of the challenged claims.
• Counsel to Dyson Technology Limited in Dyson Technology Limited v. Maytag Corp. (D. Del. 2007).  Maytag, the former owner of the Hoover Company, brought numerous false advertising counterclaims against our client, Dyson, in the United States District Court for the District of Delaware.  Maytag challenged virtually every advertising claim made by Dyson for its vacuum cleaners since it launched in the United States, including Dyson's well-known claim that Dyson vacuum cleaners do not lose suction.  A cross-office team of Manatt litigators defended Dyson in this matter.  The case settled on the eve of the trial. 
• Successfully defeated a motion for preliminary injunction sought against client Jack in the Box alleging that television commercials for Jack in the Box 100% sirloin hamburgers were false and misleading with respect to Carl’s Jr. and Hardees Angus hamburgers, in CKE Restaurants v. Jack in the Box (C.D. Cal. 2007).
• Counsel to Schick Manufacturing and Eveready Battery Company in Schick Manufacturing, et al. v. Gillette (D. Conn. 2005).  Preliminary injunction in favor of client regarding advertising claims.
• Counsel to Energizer Holdings in a challenge to advertising by Rayovac making the superiority claim “World’s best rechargeable system” for its 15-minute battery charger.  The NARB upheld the NAD decision finding that the claim was unsubstantiated because it held true for only 20% of the batteries on the market.  We also represented Energizer Holdings in the NAD proceeding.
• On behalf of Eveready Battery Company, we successfully challenged advertising by Kodak that its oxy-alkaline digital camera batteries allow consumers to take up to three times more pictures with a digital camera than with regular alkaline batteries.  The NAD required that the claim be discontinued.
• Counsel to SBC Communications in a challenge to advertising by AT&T for its CallVantage Internet telephone services.  The challenge was filed with NAD.  NAD upheld the challenge, requesting modifications to the challenged advertising.
• Counsel to Expedia and Hotels.com in a challenge to advertising by Priceline for its online hotel reservation service.  NAD upheld the challenge, requesting modifications to the challenged advertising. 
• Winning an appeal before the NARB on behalf of Millenium Import Co., a leading luxury vodka importer, which had challenged advertising  for Grey Goose vodka.
• Winning an appeal before the NARB on behalf of the United States Postal Service regarding advertising for Priority Mail. 
• Winning an appeal before the NARB on behalf of a leading household products manufacturer, Fort James Corporation (now Georgia-Pacific), defending a challenge by a competitor, Procter & Gamble.
• Achieving favorable rulings at the NAD and NARB on behalf of many other clients in diverse industries.  
• Successfully leading the American Association of Advertising Agencies and other advertising industry associations in their efforts to prevent proposed changes to the law regarding the use of express warranties and puffery in advertising.