• Lauren B. Aronson

    Associate
    Advertising, Marketing & Media
    laronson@manatt.com
    Download Contact (.vcf)

    Washington
    Direct: 202.585.6538
    General: 202.585.6500
    Fax: 202.585.6600

    Education

    University of Chicago Law School, J.D., 2006.

     

    Cornell University, M.A., Government, 2002.

     

    Duke University, A.B., Political Science, magna cum laude, 1999.

    Languages

    Spanish

    Bar Admissions

    Maryland

    Washington, D.C.

    • Profile
    • Representative Matters
    • Honors & Awards
    • Publications
    • Memberships & Activities
    • Speaking Engagements

    Profile

    Lauren Aronson represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB) and has provided counsel in Lanham Act suits. Ms. Aronson has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

    In addition to handling litigation-related matters, Ms. Aronson advises clients regarding the development, substantiation, approval and defense of advertising claims. When additional support is necessary to support desired claims, Ms. Aronson works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Ms. Aronson has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and advise on compliance with telemarketing laws, state dairy marketing laws and regulations and other advertising and marketing-related concerns.

    Prior to joining Manatt, Ms. Aronson was a litigation associate at Sidley Austin LLP.

    Representative Matters

    Honors & Awards

    Publications

    Co-Author, "False advertising litigation and the use of Google AdWords," e-commerce law & policy, April 2011. 

    Co-Author, "Will the Landscape of Corporate Prosecutions Change?," Business Law & Governance, June 2009.

    Memberships & Activities

    Admitted to practice in the state of Maryland and the District of Columbia.

    Speaking Engagements

    “New Developments in Environmental Marketing,” BAA’s 35th Annual Marketing Law Conference, Chicago, IL, November 18-20, 2013.