Advertising, Marketing & Media
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Washington Direct: 202.585.6538 General: 202.585.6500 Fax: 202.585.6600
University of Chicago Law School, J.D., 2006.
Cornell University, M.A., Government, 2002.
Duke University, A.B., Political Science, magna cum laude, 1999.
Lauren Aronson’s practice focuses largely on comparative advertising matters. Ms. Aronson has substantial experience initiating and defending challenges before the National Advertising Division (NAD). Ms. Aronson has also represented clients in Lanham Act suits. In addition to handling litigation-related cases, Ms. Aronson advises clients regarding the development, substantiation, approval and defense of advertising and labeling claims, legal compliance, the development and enforcement of Minimum Advertised Price (MAP) policies, and other advertising-related concerns. Ms. Aronson’s clients include major corporations across a variety of industries.
Prior to joining Manatt, Ms. Aronson was a litigation associate at Sidley Austin LLP.
Co-Author, "False advertising litigation and the use of Google AdWords," e-commerce law & policy, April 2011.
Co-Author, "Will the Landscape of Corporate Prosecutions Change?," Business Law & Governance, June 2009.
Admitted to practice in the state of Maryland and the District of Columbia.
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