Privacy and Data Security Partner Brandon Reilly was quoted in Bloomberg Law about California Attorney General Rob Bonta’s opinion on the California Consumer Privacy Act (CCPA) and how companies may respond to consumer requests for “inferences” that businesses generate to sell targeted products and services.
Bonta’s opinion states that consumers have a right to access business’ inferences, including those made from publicly available information. The question answered by Bonta’s opinion is narrow in nature, but it’s promising to see the attorney general’s office delve into the text of the CCPA and its business implications, Reilly said. “We’ve had resources on the AG’s website—FAQs and enforcement case examples—but this is a long, detailed opinion that sheds light onto their thinking,” Reilly commented. “Hopefully this is a preview of things to come if not from the Office of the Attorney General then from the California Privacy Protection Agency.”
Bloomberg Law subscribers can read the full article here.