• Gene R. Elerding

    Special Counsel
    Co-Chair, Consumer Financial Services
    Financial Services and Banking
    Download Contact (.vcf)

    Los Angeles
    Direct: 310.312.4158
    General: 310.312.4000
    Fax: 310.312.4224


    Notre Dame Law School, J.D., 1974.


    University of Southern California, B.A., 1971.

    Bar Admissions
    • Profile
    • Representative Matters
    • Honors & Awards
    • Publications
    • Memberships & Activities
    • Speaking Engagements


    Gene Elerding’s practice focuses on banking law, with an emphasis in regulatory and operational issues affecting financial institutions and advertisers.  He represents a growing number of companies in connection with e-commerce, online banking, check disputes, deposit agreements, information management and payment system issues.  He advises clients on a wide variety of legal issues affecting product development, privacy, vendor services, cash management, consumer disclosures and compliance.  His hobby is regulatory trivia.

    Prior to joining the firm, Mr. Elerding was an Assistant Secretary and Assistant General Counsel of First Interstate Bank of California, where he practiced for 13 years.

    Representative Matters

    Honors & Awards

    Named as one of the Top-Ranked Attorneys, Chambers USA, 2007, 2014.

    Mr. Elerding has been selected by his peers to be listed in The Best Lawyers in America continuously since 1995 and as a "Southern California Super Lawyer” by Los Angeles Magazine.

    Recipient, Compliance Professional Award, presented by the California Bankers Association, 1999.

    Recipient, Almon B. McCallum Award, presented by the California Bankers Association, 1995.


    Check Guide

    Advertising Law Guide

    California Law Reference Guide

    Federal Banking Law Guide

    Check Dispute Guide


    Memberships & Activities

    Admitted to practice in California.

    Admitted to practice before the United States District Court, Central District of California. 

    Mr. Elerding is a co-founder and member of the Bank Operations Counsel Association and has served on numerous bar and trade task forces and committees.  He is the former Chair of the Consumer Financial Services Committee of the State Bar of California, former Vice Chair of the Escheat Task Force of California Bankers Association, past member of CBA’s Regulatory Compliance and Legal Affairs Committees, past Contributing Member to CBA’s State Government Relations Committee, a past member of the Financial Institutions Committee of the State Bar, and a former member of the Toluca Lake Neighborhood Council.

    Mr. Elerding is a frequent speaker on banking and advertising issues and remains active in a number of trade groups representing the financial industry

    Speaking Engagements

    (partial listing)


    Consumer Lending Regulations

    Protecting Directors - Without Sacrificing the CEO

    State Escheat Laws

    Regulation O - A Trap for the Unwary

    California Laws You Should Know

    Fair Lending - Recent Guidelines Changed What You Knew

    Product Delivery - Regulatory Compliance Issues Caused by New Technology

    Electronic Commerce in Banking

    Forged, Altered and Other Problem Checks

    Account Analysis and Other Cash Management Tools

    Little Known, Generally Misunderstood and Forgotten Laws You Should Know

    A Survey of Advertising Laws

    An Overview of California Law

    High Risk State Laws

    Holding Companies - The Art of Parenting

    Fraud Prevention

    Fair Lending - To Test or Not to Test

    Quick Draw Law

    Sex, Lies and Other Effective Marketing Tools

    Identity Theft and Other Scams in the Digital Age