4,744. That is how many comments have been submitted to the FDA as of March 1 in response to its call for comments on the use of the word "natural" on food (including dietary supplement) product labels.
By way of brief background, unlike the claims "healthy" and "organic," currently there is no regulation on what FDA regulated food and dietary supplement products can be called "natural." Without a regulatory definition, food and supplement companies are forced to decide on their own whether they can claim their products are "natural," and those that decide to do so have found themselves the subject of lawsuits by consumers who disagree with the company's decision.