New Ad-Friendly FCC Trumps Old, Rule By Rule

By: Christine M. Reilly
– Target Marketing

In a major victory for marketers everywhere, a split panel of the U.S. Court of Appeals for the District of Columbia Circuit invalidated the FCC’s Solicited Fax Rule. The FCC created the Solicited Fax Rule in a 2006 order, requiring that fax advertisements sent with a recipient’s prior express invitation or permission contain an opt-out notice requiring specific information.

Read the article here

manatt-black

ATTORNEY ADVERTISING

pursuant to New York DR 2-101(f)

© 2024 Manatt, Phelps & Phillips, LLP.

All rights reserved