Crisis Management, Risk Assessment Rely on Preparedness

Crisis Contingency Planning, Risk Assessment Doubly Vital in Today’s Climate
– Forbes

Manatt’s Deborah Kelly, a partner in the firm’s employment and labor practice, was quoted in a Forbes article about the state of crisis contingency planning and risk assessment in today’s climate.

Noting the overwhelming number of natural and man-made tragedies over the past several months, the publication explained that every organization—especially corporations with recognizable names and consumer-driven products and services—must prepare for the eventuality of being caught in a debilitating crisis.

Kelly emphasized that being prepared and implementing effective prevention measures are key.

“Only on TV is winning a suit enthralling,” said Kelly. “Prevention is the right thing to do and far more inexpensive; litigation is exorbitant and, at best, only partially ‘cleans up’ a mess. A lawsuit invariably damages a company’s brand and is front-page fodder; if an exoneration comes, it takes years and is buried in section D. Companies need to get ahead of the curve and make sure they have the best practices in place so no one inadvertently steps on a legal land mine.”

Read the article here