Manatt’s Ned Sherman, counsel and director of Manatt Digital, was quoted by Home Theater Review on the impact of cord-cutting. While the number of people who “cut the cord” from cable and other traditional forms of television continues to grow, the publication explains that the vast majority of U.S. households still continue to pay for traditional television services.
“We are seeing a major shift in video consumption habits,” said Sherman, pointing to eMarketer’s recent prediction that a total of 22.2 million U.S. adults will have cut the cord by the end of 2017. This marks a 33 percent increase, or about 5 million more people cutting the cord, “just in this year alone.”
Sherman also told the publication that the number of “cord nevers”—people who have never subscribed to traditional pay-TV services—is expected to increase by 5.8 percent this year to approximately 34.4 million people.
Read the article here.