PharmaVOICE quoted Manatt’s Sandy Robinson, a managing director with Manatt Health, in an article about how patient views have shifted to the forefront across the healthcare industry.
“With a greater emphasis on increased patient outcomes for less cost, patient stories are being used as a way to communicate the value of a particular drug, therapy or treatment through the eyes of the patient,” said Robinson. “The most compelling stories are typically told by the patients themselves or their caregivers. These stories give insights into the burden of a particular disease and touch the heartstrings of others who hear them.”
Read the article here.