Snap Has High Engagement, but Lacks Analytics

3 Reasons to Love Snapchat IPO—And 3 Reasons Not to
– The Wrap

The Wrap interviewed Manatt’s Eunice Shin, managing director of Manatt Digital, for an article about Snap Inc., the parent company of the media company Snapchat, going public.

“They have a great amount of engagement,” Shin noted. “Engagement numbers are even stronger between the ages of 13 and 22. I think that is a tremendous win. Kids don’t even text each other—they snap each other.”

However, Shin said Snap has room to grow as far as providing more detailed analytics to further demonstrate to brands the value of advertising on Snap.

Read the article here