Manatt’s Mary Ermitanio, manager of Manatt Digital, was interviewed by USA Today for an article on YouTube and the increasingly competitive video sharing space.
The publication noted that YouTube’s rivals in video streaming—including Facebook, SnapChat and Instagram—are expected to make bids for the top tier of video content creators.
Ermitanio explained that Instagram is in for a tough ride with higher-end video. “People aren’t going to Instagram to see professionally produced videos,” she said. “Getting people to watch will be a challenge.”
Read the article here.