Methods of Sports Consumption to Develop With Technology

What Is the Future of College Basketball on TV? Well, First of All, It’s Not Necessarily on TV
– The Athletic

Manatt’s Eunice Shin, a managing director with our Manatt Digital team, was quoted in The Athletic in an article about the changing media landscape around sports viewing.

Technology and media are moving in a progressive direction that will allow fans of basketball, football and other sports to watch games almost anywhere. The publication noted that schools, conferences and media companies will need to move with the current and find the best ways to navigate and capitalize on emerging technology.

“You’ll still have people over to your house sitting in your living room and watching the game in real time,” said Shin, “but you’ll also be able to watch anywhere, anytime, on any device and in any environment.”

Read the article here