• 10.12.17

    California AG Thirsty for Action Against Gatorade

    The Gatorade Company violated state law by urging players of its advergame to ditch water for the sports drink, California’s attorney general alleged in an action against the company.

  • 10.12.17

    Preemption, Puffery Defenses Can’t Overcome Ginger Ale Suit

    A California federal court judge rejected both puffery and preemption arguments when it denied Dr. Pepper Snapple Group’s motion to dismiss a putative class action challenging the labeling for its Canada Dry Ginger Ale.

  • 10.12.17

    Twitter Considers Double-Length Tweets

    What does Twitter’s doubling of the 140-character limit mean for advertisers?

  • 10.12.17

    NAD Hangs up on Wireless Carrier’s Crowdsourced Data Claims

    Declining to rely on crowdsourced data, the National Advertising Division recommended that T-Mobile USA discontinue advertising claims about the speed of its network.

  • 10.05.17

    Affiliate Marketing 101

    “What’s affiliate marketing? Should I care?”

  • 10.05.17

    Ohlhausen Examines 'Informational Injury'

    Making good on her promise to focus on concrete consumer injury, Acting Chair of the Federal Trade Commission Maureen K. Ohlhausen announced a December workshop on “informational injury.”

  • 10.05.17

    Amazon Delivers Pricing Challenge to Arbitration

    Amazon successfully moved a putative class action challenging its pricing practices to arbitration after the U.S. Court of Appeals, Ninth Circuit held that the retailer’s agreement was not unconscionable.

  • 10.05.17

    Comic-Con’s Copycat Convention Suit Moves Forward

    A jury will decide if the term “Comic-Con” is generic after a federal court judge in California recently denied summary judgment in favor of the trademark holders.

  • 09.28.17

    Misleading Labeling Suit Continues to Brew

    A putative class action alleging that Kona Brewing Co. tricked consumers into believing its beer line is locally brewed in Hawaii will move forward after a California federal court judge denied the advertiser’s motion to dismiss.

  • 09.28.17

    FTC Wields Shield Against False Participation Claims

    In the agency’s first cases enforcing the European Union-United States Privacy Shield framework, the Federal Trade Commission (FTC) settled with three companies that falsely claimed they were certified to participate in the data-sharing agreement.