For installing software on smart TVs and collecting viewing data on 11 million consumers without their knowledge or consent, Vizio, Inc. will pay the Federal Trade Commission and the New Jersey Attorney General $2.2 million and change its practices.
As a result of an inquiry by the National Advertising Division, celebrity endorsements of FitTea were revised to better disclose material connections.
For exaggerating claims about earnings potential and automobile financing, Uber has agreed to pay $20 million in a deal with the Federal Trade Commission.
On February 2, Acting Chairman of the Federal Trade Commission, Maureen Ohlhausen, addressed the ABA 2017 Consumer Protection Conference in Atlanta and highlighted her consumer protection goals.
On January 24, 2017, President Donald Trump designated Maureen Ohlhausen as acting chairwoman of the Federal Trade Commission.
With 2016 in the past, it's time to look forward and make resolutions for the coming year. What should advertisers strive for in 2017?
Virtual Reality (VR) and Augmented Reality (AR) have achieved considerable success as marketing tools, with even greater growth predicted for the future.
In a final order, the Federal Trade Commission granted summary decision against California Naturel, Inc. for falsely advertising its sunscreen products as "all natural" when a synthetic ingredient constituted eight percent of the formula.
Following its September workshop, the Federal Trade Commission published a report on “Putting Disclosures to the Test.”
In older, simpler times, families would gather together and watch the TV.