Leveraging Your IP for Success Innovation and creative expression—protected by patents, trademarks and copyrights—are some of the primary drivers of the U.S. economy. Intellectual property rights granted by the government to promote and protect innovation benefit creators, countless complementary companies and society at large.
Manatt understands the importance of intellectual property to your business and how it connects your success with that of your business partners. Our work with a broad range of IP-intensive industries over many years has led us to create and refine strategies for protecting and monetizing some of the most significant and valuable product innovations, brands and content in the marketplace.
Wired Into the Digital IP World Manatt’s Intellectual Property team possesses in-depth knowledge of many nontraditional legal issues, such as rights of privacy and publicity, digital rights management and idea misappropriation. In particular, our firm’s experience with entertainment-related information technology provides our IP lawyers with insight into advanced technologies such as computer hardware and software; smartphones and tablets; wired and wireless networking; big data, cloud computing and storage; nanotechnology; and other cutting-edge and Internet-related technologies, including e-commerce and social media applications and solutions for trans-media and trans-platform tracking and managing of copyright-protected online content.
Leading-Edge Lawyers, Cutting-Edge Practice Well-entrenched in Los Angeles, New York and Silicon Valley, our Intellectual Property group provides top-notch transactional and litigation services, including counseling, registration, brand protection, mediation, arbitration, trial and appeal.
Copyright Litigation. Manatt is a go-to firm for copyright litigation. Our lawyers represent major record labels and music publishers, such as BMG Music, EMI Music Publishing, Arista Records and Warner/Chappell Music, as well as prominent composers and recording artists, including Usher, Bruce Springsteen, Jay DeMarcus of Rascal Flatts, the estate of Elvis Presley, Brian Wilson, Neil Young and Jackson Browne, in copyright infringement actions across the country. We enforce and defend copyrights in fictional characters (including Betty Boop, Barney, Rocky, Zorro and Dennis the Menace), computer and communications software, literary works (including the works of authors John Steinbeck, Raymond Chandler and Helen Fielding), motion picture and television formats and scripts, luxury goods, and countless other works and industries.
Right of Publicity. Manatt’s lawyers have advised or served as litigation counsel for Barbra Streisand, Tiger Woods, Jim Brown, Sylvester Stallone and the estates of Elvis Presley, Frank Sinatra and Miles Davis, among many other big-name clients, regarding right of publicity, false endorsement and false association claims. We have been at the forefront of emerging case law in which rights of publicity clash with the First Amendment and technology.
Trademark Registration and Enforcement. We believe that strategies for trademark use and registration and enforcement and litigation should be viewed as interdependent; that there are advantages to utilizing the interplay between the registration process, district court litigation, and actions before the Trademark Trial and Appeal Board. We work closely with our clients to enhance the strength of their brands through correct trademark use and registration, and develop corresponding enforcement strategies geared toward identifying potential infringements at the earliest possible moment. By partnering with our clients to develop individualized approaches to trademark protection, we can also make prosecution and enforcement decisions with an eye toward how those decisions ultimately will affect litigation directed at other portions of their trademark portfolio, which can result in significantly reduced litigation costs.
Trademark, Trade Dress and Unfair Competition Litigation. Our lawyers aggressively prosecute and defend trademark and trade dress infringement, unfair competition, trademark dilution, cybersquatting, false advertising and false designation-of-origin claims in federal and state courts throughout the country, as well as in TTAB proceedings, arbitration proceedings under ICANN’s Uniform Domain Name Dispute Resolution Procedures and multinational proceedings. Our clients include H&M, Mark Fisher Footwear, Blue Shield of California, Nutrisystem, MillerCoors, Hallmark and Crayola.
Patent Litigation. Our lawyers have secured record-setting patent infringement jury verdicts and settlements and have successfully defended patent infringement suits seeking millions of dollars in royalties. Specializing in bet-the-company litigation, we have validated through litigation the patents of clients such as Good Technology (fka Visto), for whom we obtained an eight-figure settlement with Research in Motion. Although we are in court and the ITC regularly, our lawyers have also obtained many favorable resolutions without resorting to litigation.
Helping You Manage and Monetize Your IP
Our Intellectual Property group regularly performs audits to help clients inventory their IP assets. We also develop plans to exploit those assets, advise on the formation of joint ventures and strategic affiliations, and structure IP licensing deals. We provide wide-ranging services to producers and international distributors of feature films, music and digital rights. For example, we represented Alliance Films in the renewal of a long-standing distribution partnership with Miramax Films that gave Alliance distribution rights in Canada for the entire Miramax library as well as long-term Canadian distribution rights for all films that Miramax produces or acquires in the next five years.
Keeping Your Transactions on Track
Manatt’s Mergers and Acquisitions team regularly taps our Intellectual Property group to conduct due diligence investigations of target companies. In some cases, IP is at the heart of the transaction, such as when we represented BMG Rights Management GmbH in series of seven separate music publisher acquisitions over a short time span that added more than 1 million copyrights to its catalog.
IP Strength Across a Broad Range of IndustriesEntertainment. We handle the full spectrum of IP issues affecting the entertainment industry and have been particularly involved in the new and nontraditional ways in which entertainment is being delivered to consumers. Our experience includes:
Consumer Goods. We protect the IP rights of the owners of some of the world’s most famous brands. Our lawyers also regularly advise clients on the availability of new brand names intended for use in the United States and abroad; file and maintain trademark applications in the United States and in over 200 other countries; and develop, implement and litigate enforcement and anti-counterfeiting programs.
Advertising. In the advertising arena, we identify trademark and copyright issues, conform ads to media industry policies, answer challenges by third parties, and defend against false advertising, product disparagement, unfair competition and infringement claims. We also resolve compliance issues involving online campaigns and advise on the creation of privacy policies and data collection procedures.
Banks and Financial Institutions. Manatt’s roots are in working with financial services clients, and our keen understanding of this industry informs the work we do protecting bank names, trademarks and service marks, and product and process innovations. We also obtain and perfect security interests in patents, trademarks and other IP assets, and secure their rights in e-commerce IP, from domain names to online mortgage, credit and other web-based financial services applications.
Achieving Continuity of Insurance Coverage for Lower-Income New Yorkers in 2014
Toward a High Performance Health Care System for Vulnerable Populations: Funding for Safety Net Hospitals
The Role of the Basic Health Program in the Coverage Continuum: Opportunities, Risks and Considerations for States
Analysis of the Basic Health Program Options for New Hampshire
Federally-Facilitated Exchanges and the Continuum of State Options
Medicaid Managed Care: How States' Experience Can Inform Exchange Qualified Health Plan Standards
Implementing National Health Reform in California: Payment and Delivery System Changes
Medicaid Supplemental Payments: Where Do They Fit in Payment Reform?
HHS Proposed Rules on Exchange Implementation Requirements
Accountable Care Organizations in California: Programmatic and
Considerations for the Development of Accountable Care
Organizations in New York State
Implementing Health Homes in a Risk-Based Medicaid Managed Care
Medicaid's Role in the Health Benefit Exchange: A Road Map for States
Implementing National Health Reform in California: Opportunities for Improved Access to Care
"Revisioning" Medicaid as Part of New York's Coverage
Implementing Federal Health Care Reform: A Roadmap for New York State
The Impact of Federal Stimulus Funds on Community Health Centers in California
NYSHealth Report: Streamlining New York Medicaid's Excess Income
Health Information Exchange Projects: What Hospitals and Health Systems Need to Know
Rethinking Recertification: Keeping Eligible Individuals
Enrolled in New York's Public Health Insurance Programs
Spending Our Money Wisely
Closing Coverage Gaps: Improving Retention Rates in New York's Medicaid and Child Health Plus Programs
Coverage Gaps: The Problem of Enrollee Churning in Medicaid Managed Care and Child Health Plus
Implementing Express Lane Eligibility in New York State
Ranked Nationally for Litigation – Intellectual Property 2013-2016
Ranked Nationally for Copyright Law 2011-2016
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