Advertising, Marketing and Media
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New York Direct: 212.790.4533 General: 212.790.4500 Fax: 212.790.4545
Harvard Law School, J.D., 1973.
University of California at Berkeley, A.B., 1970 (Phi Beta Kappa).
Jeff Edelstein is one of the leading advertising and marketing lawyers in the United States. He represents clients in all areas of advertising and marketing law. Mr. Edelstein has developed a well-earned reputation for the numerous successes he has achieved on behalf of leading companies involved in false advertising challenges before the National Advertising Division (NAD) and the National Advertising Review Board (NARB) of the Council of Better Business Bureaus, the primary self-regulatory bodies of the advertising industry; the television networks; and the courts. His practice also includes reviewing advertising for legal acceptability on behalf of many advertising agencies and advertisers; obtaining network and other media clearance; handling matters before the Federal Trade Commission; representing clients in false advertising cases; advising clients on trademark, copyright, and other intellectual property matters; and negotiating and drafting advertising and entertainment contracts. Prior to joining Manatt, Mr. Edelstein was a partner at the New York law firm Hall Dickler Kent Goldstein & Wood, LLP.
Upon graduation from law school, Mr. Edelstein joined the Federal Trade Commission and served in the General Counsel's Office. In 1976 he became Attorney-Advisor to then FTC Commissioner Elizabeth Dole. He then became Director of Broadcast Standards and Practices of the American Broadcasting Company, where he supervised commercial clearance for television and radio broadcast.
Mr. Edelstein's accomplishments include:
Named as one of the Top-Ranked Attorneys, Chambers USA, 2008-2015.
The Best Lawyers in America, 2007-2016.
New York Area's Top Attorneys, New York Magazine, 2007-2012.
New York Metro Super Lawyers, 2006-2015.
The Legal 500 United States Guide, key lawyer in the area of Marketing & Advertising, 2015; leading lawyer for Marketing and Advertising: Litigation and Transactions, 2009, 2012.
“The Future of Self-Regulation of Behavioral Advertising,” Advertising Compliance Service, July 20 and August 3, 2009.
Co-Editor of AdvertisingLaw@manatt, the weekly newsletter of the Advertising, Marketing & Media Practice Group.
“Noteworthy Developments in NAD and CARU False Advertising Cases,” Advertising Compliance Service, July 21, 2008.
“Self-Regulation of Advertising: An Alternative to Litigation and Government Action,” IDEA: The Journal of Law and Technology, Vol. 43, No. 3, 2003.
“District Court Denies Motion for Preliminary Injunction in Product Demonstration Case,” Advertising Compliance Service, September 2, 2002.
“Dustin Hoffman Decision Reversed on Appeal,” Advertising Compliance Service, September 3, 2001.
Co-Author, “Recent Developments in Trade Dress Infringement Law,” IDEA: The Journal of Law and Technology, Vol. 40, No. 1, 2000.
“Advertising Law in the New Media Age,” Practising Law Institute Conferences, 1996-2000.
“Ban on Gambling Ads Could Spawn a Major Ruling on Commercial Speech,” New York Law Journal, December 21, 1998.
“Recent Developments in Advertising Law,” Practising Law Institute Conference, October 2, 1998.
“Private Labels Under New Pressure,” Brandweek, March 30, 1998.
“NARB Finds Advertising for Priority Mail Service Substantiated,” Advertising Compliance Service, April 7, 1997.
Co-Author, “Going for the Green: Activists Target Environmental Ad Claims,” Washington Legal Foundation, March 15, 1996.
“Combating False Advertising by a Competitor,” Advertising Compliance Service, February 5, 1996.
“New Limitations on Commercial Speech,” New York Law Journal, October 20, 1995.
“Analyzing the Legal and Trade Dress Issues of Premium Brands,” Conference on Profiting in the World of Premium Private Labels, International Business Communications, June 1995.
“Supporting and Challenging Advertising Claims with Consumer Perception Studies,” Food Technology, August 1994.
Co-Author, “Criteria for Taste Test Research: An Overview,” Proceedings of NAD Workshop III on Advances in Claim Substantiation, April 29-30, 1991.
“False Advertising Litigation under Revised Section 43(a) of the Lanham Act,” Advertising Compliance Service, January 21, 1991, January 7, 1991, and December 17, 1990.
“How the Federal Courts and the FTC Distinguish Between Puffery and Taste Claims that Require Substantiation,” Proceedings of the NAD Workshop I on Substantiating a Taste Claim, May 10-11, 1990.
“FTC Re-Regulation of Advertising,” Advertising Compliance Service, December 1988.
“Current Developments in Advertising Regulation,” Advertising Compliance Service, November 21, 1983.
“Challenging Network Commercials,” Advertising Compliance Service, December 20, 1982.
Foreward, “Openness in Government,” Federal Bar Journal Symposium Issues, Fall 1979 and Fall 1975.
Admitted to practice in New York and Washington, D.C.
Member, Legal Affairs Committee of the American Advertising Federation.
Member, Editorial Advisory Board, Advertising Compliance Service.
Past Chairman, Consumer Affairs Committee of the Association of the Bar of the City of New York.
Past Member, Trademarks and Unfair Competition Committee of the Association of the Bar of the City of New York.
“Budget Busters: Bongs, Blogs and Brand Wars,” American Advertising Federation National Webinar, October 24 and April 29, 2009."
“Can They Say That? Testimonials and Endorsements,” National Advertising Division Annual Conference, October 5, 2009.
“Green Marketing: Understanding the Legal Risks,” Progressive Business Conferences Webinar, September 23, 2009.
“Recent Developments in Right of Publicity Law,” International Trademark Association Annual Meeting, May 19, 2009.
“Make It Personal: Behavioral Marketing and Privacy Issues,” American Advertising Federation National Conference, June 4, 2009.
“Recent Trends in NAD and Lanham Act False Advertising Cases,” American Advertising Federation National Conference, June 9, 2008.
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