• Lauren B. Aronson

    Advertising, Marketing and Media
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    Direct: 202.585.6538
    General: 202.585.6500
    Fax: 202.585.6600


    University of Chicago Law School, J.D., 2006.


    Cornell University, M.A., Government, 2002.


    Duke University, A.B., Political Science, magna cum laude, 1999.



    Bar Admissions


    Washington, D.C.

    • Profile
    • Representative Matters
    • Honors & Awards
    • Publications
    • Memberships & Activities
    • Speaking Engagements


    Lauren Aronson represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB) and has provided counsel in Lanham Act suits. Ms. Aronson has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

    In addition to handling litigation-related matters, Ms. Aronson advises clients regarding the development, substantiation, approval and defense of advertising claims. When additional support is necessary to support desired claims, Ms. Aronson works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Ms. Aronson has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and advise on compliance with telemarketing laws, state dairy marketing laws and regulations and other advertising and marketing-related concerns.

    Prior to joining Manatt, Ms. Aronson was a litigation associate at Sidley Austin LLP.

    Representative Matters

    Honors & Awards


    Author, “FTC Issues Long-Awaited Native Advertising Guidance,” The Cyberspace Lawyer, Vol. 21, Jan-Feb 2016 Issue.

    Co-author, “Navigating Native: A Checklist of Compliance Steps for Ensuring Proper Disclosures for Native Ads,” Bloomberg BNA Electronic Commerce & Law Report, January 13, 2016.

    Co-author, "False advertising litigation and the use of Google AdWords," e-commerce law & policy, April 2011. 

    Co-author, "Will the Landscape of Corporate Prosecutions Change?," Business Law & Governance, June 2009.

    Memberships & Activities

    Admitted to practice in the state of Maryland and the District of Columbia.

    Speaking Engagements

    Speaker, “Not Just for Cat Videos: Staying on Top of IP Issues in a BuzzFeed World,” DRI’s Intellectual Property Litigation Seminar, Chicago, IL, May 8, 2015.

    Panelist, “Fundamentals of Consumer Protection Law,” American Bar Association Section on Antitrust Law, Spring Meeting, Washington, D.C., April 15, 2015.

    “New Developments in Environmental Marketing,” Brand Activation Association (BAA) Annual Marketing Law Conference, Chicago, IL, November 5-7, 2014.

    Co-presenter, “Proven Strategies for Successfully Crafting a Legally-Compliant But Effective Ad from Start to Finish,” The Food & Beverage Marketing & Advertising Law Summit, Chicago, IL, September 15-16, 2014.

    “New Developments in Environmental Marketing,” Brand Activation Association (BAA) Annual Marketing Law Conference, Chicago, IL, November 18-20, 2013.