Mary Ermitanio is a consulting manager for Manatt Digital, an integrated business advisory, legal services and venture capital firm. Mary helps media, technology and emerging growth companies define strategies for M&A and investments, content monetization and customer acquisition and supports business development initiatives. She helps her clients navigate and execute new ventures and partnerships in digital media and emerging technologies.
Previously, Mary worked with the major studios to provide insights that helped inform their marketing strategies and product development decisions through analytics in social media, mobile and web. She has worked with multiple clients on both sides of the disruption, helping startups accelerate growth and established companies innovate. Data analytics has been an underlying current across her projects, which include defining a growth strategy for a multi-platform content company, identifying strategic partners for a location-based virtual reality company, developing a piracy forecasting model for a major studio and guiding a consumer products company’s digital transformation.