In its latest social media FAQ guidance, the FTC has taken a “deeper dive” into forms of social media promotion that were in their infancy just a few years ago. If you are responsible for ensuring social media compliance, it is essential that you understand the requirements the FAQs clarify and appreciate the widening liability net.

In a new, free webinar featuring Linda Goldstein, Chair of the Advertising, Marketing & Media practice of Manatt, and Richard Cleland, Assistant Director for Advertising Practices in the Federal Trade Commission’s Bureau of Consumer Protection, you will learn the latest practical strategies for running a high-impact social media campaign without putting your organization in legal jeopardy.

This comprehensive CLE program will cover:

• How the guides apply to consumer postings that express an experience, opinion, or review of a product or service.
• What disclosures are necessary when a material connection exists.
• What circumstances trigger a disclosure requirement and what constitutes a “clear and conspicuous” disclosure.
• What disclosure obligations are placed on the consumer and the company.
• What language can be used to comply with a 140-character limitation.
• The complexities surrounding native advertising or sponsored content.