Newsletters

12.13.13

SPECIAL FOCUS: FTC Workshop on Native Advertising – The “Blurred Lines” Remain Fuzzy

The increased prevalence of online native advertising – commercial content designed with the look and feel of editorial comment – has sparked significant debate among regulators, publishers, advertisers and ad agencies as to the necessity and appropriate methods of disclosure to ...


12.06.13

FTC Settles With Mobile Crammers

In the Federal Trade Commission’s first lawsuit over mobile cramming, Wise Media and two individual defendants agreed to a permanent ban on placing unauthorized charges on telephone bills to settle allegations of cramming charges on consumers’ cell phone bills.


11.26.13

Will the Possible Ban on Trans Fat Impact Advertisers?

As the Food and Drug Administration moves to ban trans fat, advertisers are speculating about the possible impact.


11.22.13

Have Class Action Suits Put an End to “All Natural” Food Claims?

Are foods and beverages labeled "all natural" disappearing from supermarket shelves?


11.15.13

The NAD and Native Advertising on Blogs, Pinterest, and More

Addressing the intersection between editorial and sponsored content, the National Advertising Division recommended that eSalon modify or discontinue certain social media practices “to avoid confusion” for consumers.


11.06.13

FTC Settles Over “Made in the U.S.A.” Claims

Back in business after the government shutdown, the Federal Trade Commission recently announced a settlement involving products falsely advertised as “Made in the U.S.A.”


11.01.13

OBA Releases First-Ever Compliance Warning

Issuing its first-ever Compliance Warning, the Online Interest-Based Advertising Accountability Program, part of the industry Digital Advertising Alliance (DAA), cautioned Web site operators that they must provide real-time, enhanced notice to consumers when third parties collect information for ...


10.25.13

“All Natural” Suit Moves Forward

A consumer class action alleging that Blue Diamond Growers falsely advertised its "all natural" products, such as Almond Breeze Chocolate Almond Milk, has survived the company's motion to dismiss.


10.18.13

Industry Petitions FCC to Forbear Enforcement of New Rule

On October 17, the Direct Marketing Association petitioned the Federal Communications Commission in regards to enforcement of the new rule's express written consent requirements as it relates to consumers who have previously provided consent to receive telemarketing calls or text messages.


10.10.13

Fourth Circuit “Likes” First Amendment Protection for Social Media Speech

A Facebook "like" is speech protected by the First Amendment, the Fourth U.S. Circuit Court of Appeals ruled, reversing a federal court decision that the form of social media communication was not eligible for constitutional protection.