Newsletters

05.23.13

SPECIAL FOCUS: CFPB

On May 9, 2013 the Federal Trade Commission sent a letter to the Bureau of Consumer Financial Protection (CFPB) that describes its enforcement actions and other activities during 2012 with respect to several federal consumer financial protection laws.


05.16.13

“All Natural” False Ad Suits Continue, Stalled

In two suits alleging false advertising over “All Natural” claims, two defendants received very different results, with one suit going forward and another stalled for the time being.


05.09.13

FTC Releases FAQs for COPPA

To help Web site operators, mobile app developers, plug-ins, and advertising networks prepare for the forthcoming changes to the Children’s Online Privacy Protection Act Rule, the Federal Trade Commission has released an FAQ guide.


05.03.13

Updated Florida Sweepstakes Law Takes Effect

Florida has updated its sweepstakes law which was designed to clarify that games of chance may be operated by commercial entities only on a “limited and occasional basis” as a marketing tool incidental to the sale of a product or service.


04.25.13

FTC Closes Another Investigation into Endorsement Guides Violation

The Federal Trade Commission has closed another investigation into a social media promotion for an alleged violation of the agency’s Endorsement Guides without taking any action.


04.18.13

Employer Violated Privacy, Publicity Rights by “Hijacking” LinkedIn Account

In a closely-watched case, a federal court judge ruled that by taking control of a former employee’s LinkedIn account after she was terminated, a company violated her privacy and publicity rights under Pennsylvania law but awarded her no damages.


04.04.13

Q&A: Guide to Launching Direct Response TV Marketing Campaigns—What Are the Legal Hurdles?

Direct response marketing has evolved into a $300 billion-per-year business, and a broad array of companies—from start-ups to Fortune 500 companies—continue to rely upon this effective form of advertising to drive interest in their products and services through direct contact with ...


03.28.13

Data Security, Emerging Tech to Be Focus for FTC

New Chairperson of the Federal Trade Commission Edith Ramirez has hit the ground running.


03.21.13

Manatt Advertising Litigation Team Twice Defeats Efforts to Enjoin TurboTax Television Commercials

On March 11, a Manatt cross-disciplinary team comprised of members of its Litigation and Advertising practices, again defeated efforts by H&R Block, represented by O’Melveny & Myers, to have the centerpiece of TurboTax’s 2013 advertising campaign enjoined.


03.15.13

SPECIAL FOCUS: FTC Releases Updated Guidance for Digital Marketers

Thirteen years after the Federal Trade Commission first offered guidance to online marketers, the agency has updated its "Dot Com Disclosures" for the age of digital advertising to address the advertising claims made on smartphones and on social media sites.