• 10.31.17

    Reassigned Numbers: Commenters Embrace Database, Split on Safe Harbor

    Of the dozens of comments filed in response to the Federal Communications Commission’s (FCC) request on how to handle the problem of reassigned numbers, the majority appeared to support the agency’s plan to establish a central database, although opinions differed on the details.

  • 10.05.17

    Affiliate Marketing 101

    “What’s affiliate marketing? Should I care?”

  • 09.07.17

    Accountability Program Cracks Down on Compliance With DAA

    Bringing its total of public actions to 80, the Online Interest-Based Advertising Accountability Program released two cases addressing elements of first- and third-party compliance under the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.

  • 08.17.17

    Federal Lawmakers Consider IoT Security Standard

    A new federal bill would regulate security for Internet of Things (IoT) devices by requiring government vendors to conform to standards and make sure that products can have security problems patched.

  • 08.10.17

    New Jersey Limits Use of Shopper Data

    Shoppers in New Jersey were promised increased privacy after Governor Chris Christie signed the Personal Information and Privacy Protection Act that limits the collection and use of personal information obtained from consumers.

  • 07.27.17

    ‘World’s Best’ Is Puffery, Not Objectively Provable Claim

    The claim “World’s Best Glass Cleaner” is puffery, the National Advertising Division decided in a challenge brought by S. C. Johnson & Son Inc. against advertiser PLZ Aeroscience Corporation.

  • 04.27.17

    Massachusetts AG Fences off Geofencing Ad Campaign

    In what appears to be the first time a consumer protection law was used to object to a company engaging in GPS-based ad targeting, Copley Advertising settled with Massachusetts Attorney General (AG) Martha Healey after she challenged the company's targeting of women near health clinics.

  • 04.13.17

    Business Supply Scam Operators Banned From Telemarketing

    The Federal Trade Commission banned the operators of an office supply business from telemarketing pursuant to a settlement deal in Texas federal court.

  • 03.30.17

    Ad Groups Push for FCC Privacy Rule Reversal

    The drama surrounding the Federal Communications Commission's privacy rules continues.

  • 03.16.17

    Privacy Policy, Notifications Mandatory Under Updated Google Rules

    On March 1, Google updated its Play Store policies with a host of changes that take effect on March 15, 2017, including a requirement that app developers post a privacy policy to the store listing and provide certain in-app privacy disclosures.

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