• 11.19.19

    Clearing the Air: NAD Recommends Discontinuing Air Purifier Claims

    Performance and comparative superiority claims for an air purifier should be discontinued, the National Advertising Division (NAD) recently recommended, although the advertiser plans to appeal part of the decision.

  • 11.12.19

    FTC Issues Disclosures Guide for Social Media Influencers

    In a major outreach campaign to social media influencers, the Federal Trade Commission (FTC) issued a basic disclosures guide, Disclosures 101 for Social Media Influencers, and released a series of short videos on YouTube to illustrate the requirements.

  • 11.12.19

    Accountability Program Targets Enhanced Notice

    In its latest decisions, the Digital Advertising Alliance (DAA) Accountability Program (the Program) worked with websites and mobile apps devoted to retail and pharmaceutical products on issues of notice.

  • 11.12.19

    Next Trend In ADA Suits: Gift Cards

    Here’s the latest fad in Americans with Disabilities Act (ADA) lawsuits against retailers: demanding that gift cards contain braille.  

  • 11.12.19

    New in False Ad Suits: Mustard Origination, Fake Sales and ‘Natural’ Lotion

    New false advertising class actions filed by consumers allege that Maille mustard products are not made in France, that Old Navy touted fake sales and that St. Ives’ lotion is not “all natural” as described.  

  • 11.12.19

    Privacy Shield Passes Annual Review

    In its third annual review, the European Union gave the EU-U.S. Privacy Shield a passing grade and noted that “the U.S. continues to ensure an adequate level of protection for personal data.”  

  • 11.05.19

    Keeping It Real: FTC Settles Cases Over Fake Social Media Indicators, Reviews

    In a pair of settlements, the Federal Trade Commission (FTC) reached agreements with a company that purportedly sold fake indicators of social media influence and another company that allegedly posted fake product reviews written by its employees.  

  • 11.05.19

    FDA, FTC Warn CBD Maker Over Product Claims

    In a joint warning letter, the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) cautioned Rooted Apothecary LLC about the claims it made for its cannabidiol (CBD) products.  

  • 11.05.19

    Not the NARB’s Favorite: Pasta Claims Should Be Discontinued

    The National Advertising Review Board (NARB) agreed with the National Advertising Division (NAD) that Goya Foods Inc. failed to support its objective preference claim that its Excelsior brand pasta is “La Pasta favorita de Puerto Rico” and that the claim should be discontinued.  

  • 11.05.19

    IAB Launches Compliance Framework for CCPA

    As the effective date for the California Consumer Protection Act (CCPA) inches closer, the Interactive Advertising Bureau (IAB) and its affiliated standard-setting body, the IAB Technology Laboratory, have released for public comment a draft compliance framework (the Framework) for publishers and ...



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