Technology acquisition decisions are fraught with complexity. Companies have a wide range of options other than acquisition, and sometimes it’s difficult to assess which path is the best way forward.
It’s a Fortnite world, and we’re all just living in it. While the gaming and esports industries have continued to thrive, the 800-pound gorilla has been Fortnite’s continued dominance in the market.
Over the past couple of years, social influencer marketing has received a lot of attention and dollars.
Celebrities have been used to promote companies’ brands and products for years.
In today’s world of influencer marketing, companies and brands are searching for new and innovative ways to connect with their audiences and customers.
Last month, I attended VidCon, a conference focused on online video for industry executives, creators and fans alike.
Have you ever wanted to jump into a pool of candy sprinkles?
The gaming industry continues to grow at a rapid pace, constantly reinventing itself along the way.
The ultimate vision for AR/VR is that the medium replaces screens altogether.
For this issue, I had the chance to sit down with one of our clients, Versus Systems’ chief, Matthew Pierce, to discuss a range of topics, from the gamification of media to the future of mobile games to L.A.’s booming tech-media scene.