12.06.21
In its latest decision regarding incentivized consumer reviews, the National Advertising Division of BBB National Programs ruled that a general disclosure is not sufficient to disclose incentivized consumer reviews on a website when there are multiple reviews.
11.24.21
In a recent case, the National Advertising Division (NAD) of BBB National Programs discussed the use of emojis in advertising and whether they can constitute claims.
07.22.21
The Federal Trade Commission has finalized the Made in USA Labeling Rule, which codifies its long-standing enforcement policy requiring that marketers making unqualified Made in USA claims on labels be able to prove that their products are “all or virtually all” made in the United ...
06.23.21
Lina Khan was sworn in as Chair of the Federal Trade Commission on June 15, 2021.
A panel of the National Advertising Review Board has recommended that Colgate-Palmolive Company discontinue the claim that Colgate Optic White Renewal toothpaste “removes 10 years of yellow stains”.
In another decision involving teeth whitening claims, the National Advertising Division of BBB National Programs determined that The Procter & Gamble Company substantiated claims that its Crest Whitening Emulsions provides “better” or “100% whiter” results.
The medical director of Golden Sunrise Nutraceutical, Inc., agreed to settle Federal Trade Commission charges that he took part in deceptively advertising a $23,000 treatment plan as a scientifically proven way to treat COVID-19.
04.21.21
The Federal Trade Commission (FTC) and the Department of Justice (DOJ) have filed the first case under the COVID-19 Consumer Protection Act, a law passed by Congress in December 2020 that imposes financial penalties on violators.
The Federal Trade Commission (FTC or Commission) staff has issued a report highlighting the agency’s ongoing efforts to protect consumers during the COVID-19 pandemic.
Cough relief claims for Zarbee’s, Inc., cough products were challenged by a competitor, Maty’s Healthy Products, LLC, with the National Advertising Division (NAD) of BBB National Programs.