The National Advertising Division (NAD) provided a summary from recent meetings about the proposed procedures for the Fast-Track SWIFT (Single Well-defined Issue Fast Track) process, which the self-regulatory body expects to launch in spring 2020.
The marketers of a pain relief device reached a deal with the Federal Trade Commission (FTC), agreeing to pay at least $4 million and stop making the claims challenged by the agency as false and deceptive.
The marketer behind Doggie Dailies, a dietary supplement for dogs, voluntarily discontinued advertising claims for the product after an inquiry by the National Advertising Division (NAD).
Labeling tangerine juice as having “no sugar added” did not constitute false advertising because the statement was accurate and did not imply that competing products do actually contain added sugar, a California appellate panel has ruled.
Deceptive rankings and fake reviews triggered a Federal Trade Commission (FTC) action for a comparison shopping website—and a warning to other companies.
Claims found in an Instagram post about an “on-the-go” dietary supplement should be discontinued, the National Advertising Division (NAD) recommended in a recent decision.
A claim of “more flexibility” had adequate support, but other challenged claims—such as “more choice” and “Rated #1”—should be discontinued, the National Advertising Division (NAD) recommended in a case that involved the Relish Labs’ Home Chef ...
A beer company’s ad campaign did not run afoul of the industry’s self-regulatory principles, the Code Compliance Review Board (CCRB, or the Board) of the Beer Institute recently determined.
Reviewing two commercials featuring a “paid real customer story” where the individuals recounted an experience with Verizon Wireless service, the National Advertising Review Board (NARB) recommended that the ads be modified or discontinued.
The National Advertising Division (NAD) started 2020 with updated fees and the announcement that new procedures would be implemented in the coming months.