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  • Michelle A. Cooke
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Michelle A. Cooke

Cooke_Michelle_New-Bio-Template-730-x-730

Partner

Intellectual Property Protection and Enforcement
Contact
  • mcooke@manatt.com
  • Phone: 310.312.4208
  • Download vCard
  • Los Angeles
Bar Admissions
  • California

    District of Columbia

Education
  • University of Virginia School of Law, J.D.

    University of Virginia, B.A.

Services
  • Advertising, Marketing and Media
  • Branding, Trademarks and Copyright
  • Cannabis and CBD
  • Intellectual Property Protection and Enforcement
  • Manatt Digital and Technology
  • Privacy and Data Security
  • Trademark and Copyright Litigation
Industries
  • Manatt Retail and Consumer Products

Show Full Bio

  • Profile
  • Experience
  • Speaking Engagements
  • Honors & Awards
  • Memberships
  • Publications
Profile

Profile

Michelle Cooke helps IP owners build, protect and monetize their assets domestically, internationally and online. As leader of Manatt’s IP Protection & Enforcement business unit, Michelle focuses much of her work on branding, online content, digital assets, copyrights, international protection/enforcement, trade secrets and privacy/data security. She has particular market knowledge of the entertainment and media, multimedia platforms, consumer products, apparel and software industries.

Clients seek Michelle’s guidance on brand strategies, including establishing, expanding and exploiting brands, developing plans for content development, controlling and managing brand identity, and using digital real estate. She takes a global perspective on preplanning, management and vigilance to promote IP value and lay the foundation for expansion in the global marketplace. Michelle negotiates licensing and distribution agreements, and structures agreements, guidelines and internal policies to govern the use of third-party intellectual property, social media activity, user-generated content, and personal data. She guides the sale and acquisition of international IP rights, runs IP audits, and builds and manages trademark and copyright portfolios.

Encompassed in Michelle’s work with digital assets is counseling on trade secrets, privacy and data security. She evaluates and crafts internal/external policies and procedures on the collection, use, transfer, maintenance and protection of privacy/data information, and the use, development and distribution of content. In M&A transactions, she evaluates assets for potential vulnerabilities on the privacy and data security front. She has helped clients minimize their liability exposure and maintain their trade secrets by spearheading campaigns to remove from social media and digital platforms unauthorized postings of trade secrets and customer personal information. Michelle also assists companies in addressing phishing and the email impersonation of their employees as well as related brand rehabilitation.

Based in the firm’s Los Angeles office, Michelle plays an active role in the protection and enforcement of IP rights internationally as well as addressing risks that threaten brand value or create liability exposure. This work includes structuring policies and plans to protect global brands, policing and enforcing IP rights, and creating and enforcing digital assets. She leads dispute proceedings against infringers and counterfeiters, including administrative proceedings, customs seizures and online take-downs, as well as manages international litigation.

Experience

Experience

Works with a multimedia and international entertainment company with multiple brands on international intellectual property establishment of rights and protection for computer and online games; online distribution of film, television and original content; downloads; applications; and other forms of recorded media.

Led the analysis and risk assessment of a trademark portfolio, copyright portfolio and online/multimedia assets spanning over 50 countries in a $1.3 billion acquisition in an entertainment-related industry.

Advised a leadership consulting group during its acquisition of a global executive search and leadership consulting firm.

Advised a multimedia company in its acquisition of a cable television station, which included a large intellectual property portfolio of trademarks, online content and related agreements.

Assisted an entertainment company in expanding into a multimedia platform, including television and an interactive online presence, by crafting policies, agreements, and strategies for brand building, user-generated content, and personal data, as well as formulating internal compliance procedures and audits.

Assisted multiple celebrity fashion designers in establishing, protecting and enforcing brands internationally.

Developed a licensing agreement for a major U.S. apparel company with a Chinese manufacturer and retailer regarding manufacturing, development and distribution through retail and online stores, and quality control for manufacturing, subcontractors, product, brand usage, and marketing, as well as trademark enforcement.

Speaking Engagements

Speaking Engagements

Speaker, “Sources of Success: Navigating Your Career During Challenging Times,” Rise United Global TEC Virtual Summit, May 6, 2020.

Speaker, “Growth Mindset and D&I,” The Global TEC Forum: Empowering Change in Technology, Education and Careers (G-TEC), San Francisco, April 6, 2020. *Event canceled due to COVID-19

Speaker, “CCPA and Beyond: How To Be Ready for New Privacy and Data Security Threats in the Digital Age,” National Association of Women Lawyers’ General Counsel Institute, November 8, 2019.

Facilitator, “MCCA’s Blueprint for Selling & Buying – A Pitch Workshop For Outside and In-House Counsel,” MCCA 2019 Global TEC Forum, April 4, 2019.

Speaker, “The Do’s & Don’ts of Using Copyright & Trademarks in Social Media,” 2018 ANA/BAA Marketing Law Conference, November 8, 2018.

Faculty Member, Center for Women in Law’s Women in Law Institute, “How to Communicate with Impact, Demonstrate Your Value, and Build Strategic Relationships,” workshops, Los Angeles, CA, October 14, 2016.

Panelist, “New Media Marketing: Balancing the Risks Against the Monetary Rewards and Avoiding the Pitfalls,” BESLA Annual Meeting, October 23, 2015.

Panelist, “Anatomy of an International Trademark License,” ABA Annual Intellectual Property Conference, April 2, 2014.

Co-guest Lecturer, “Strategic Management of Intellectual Property,” at University of Southern California, Masters of Engineering, March 3, 2014.

Judge, “Chick Launcher Award Event,” Broads Circle (supporting female entrepreneurs), October 24, 2013.

Panelist, “Trademark Bootcamp,” Los Angeles Intellectual Property Law Association, October 24, 2013.

Panelist, “Revealed: Best Practices for Attorney’s Use of Social Media,” BESLA Annual Meeting, October 17, 2013.

Honors & Awards

Honors & Awards

Named as one of the Most Influential Minority Attorneys, Los Angeles Business Journal, 2016, 2019–2020

Bronze Ranking, California: Enforcement and Litigation, World Trademark Review 1000, 2017–2020

Silver Ranking, California: Prosecution and Strategy, World Trademark Review 1000, 2013–2020

Named as one of the Most Influential Women Lawyers, Los Angeles Business Journal, 2017, 2019

Named in Top Intellectual Property Attorneys in California, Daily Journal, 2015–2020

Ranked, Intellectual Property: Trademark, Copyright & Trade Secrets (California), Chambers USA, 2014–2020

Southern California Super Lawyers, Intellectual Property, 2009–2020

Ranked, Intellectual Property: Trademark, Copyright & Trade Secrets (USA), Chambers Global, 2016–2018

Named as one of the Most Influential Black Lawyers, Savoy Magazine, 2015, 2018

Named in Top Women Lawyers in California, Daily Journal, 2017

Named as one of the Most Influential Intellectual Property Lawyers, Los Angeles Business Journal, 2017

Finalist to the Broads Circle's “Top Women of Influence in Los Angeles,” 2014

Named in Top 25 Intellectual Property Portfolio Managers and Patent Prosecutors in California, Daily Journal, 2011–2014

Named as one of the Top 40 Angelenos to Know in Intellectual Property Law, Los Angeles Business Journal, 2012

Memberships

Memberships

Admitted to practice in California and the District of Columbia

Intellectual Property Section, Los Angeles County Bar Association

Member, Black Women Lawyers Association of Los Angeles

Board of Directors, Jack Daniel’s Properties, Inc.

Publications

Publications

Co-author, “Impact of the Defend Trade Secrets Act in the U.S.,” Corporate Disputes, January-March 2017 issue.

Author, “Losing Your Mark,” Los Angeles Daily Journal, March 4, 2009.

Rankings

Ranked as a leading lawyer in Chambers USA, 2014–2020

Ranked as a leading lawyer in Chambers Global 2017

Previous Next

Michelle in the News

  • 08.11.20

    Thirty-Nine Manatt Professionals Recognized by Super Lawyers in ...

    Thirty-nine of Manatt’s professionals were named to this year’s Super Lawyers list in the organization’s Northern California and ...

  • 04.24.20

    Wilson and Cooke Once Again Named Among Los Angeles’ Top Women ...

    Manatt’s CEO, Managing Partner and co-leader of the firm’s privacy and data security practice Donna Wilson and leader of the ...

  • 04.23.20

    Manatt Receives Top Band Rankings in Chambers USA 2020

    Manatt has once again been ranked among the nation’s leading law firms in Chambers’ 2020 USA Guide.

  • 03.18.20

    Cooke and Jacobs Recognized on Daily Journal’s 2020 Top Intellectual ...

    Manatt’s Michelle Cooke and Robert Jacobs were named to Daily Journal’s 2020 Top Intellectual Property Lawyers list.

Show More

Michelle's Articles

  • 07.13.17

    Supreme Court: Trademark Disparagement Clause Violates First Amendment

    By Michelle A. Cooke, Co-Chair, Intellectual Property Why it matters: On June 19, 2017, the Supreme Court held in Matal v. Tam ...



  • 07.13.17

    Ninth Circuit: Federal Copyright Pre-empts California Publicity Right

    By Michelle A. Cooke, Co-Chair, Intellectual Property Why it matters: On April 5, 2017, the Ninth Circuit ruled in Maloney ...



Michelle's Newsletters

  • 11.27.19

    Supreme Court Books ‘Booking.com’ Trademark Dispute

    The Supreme Court has agreed to answer the question of whether the addition of “.com” can transform an otherwise generic term into a ...

  • 12.07.17

    Dec. 31 Deadline to Preserve DMCA Service Provider Immunity

    By Dec. 31, 2017, eligible service providers must use a new online system at the Copyright Office to designate agents to receive Digital Millennium ...

  • 09.28.17

    Looking Through an IP Lens at Blockchain and Cryptocurrency

    With headline news ranging from J.P. Morgan CEO Jamie Dimon and Russian President Vladimir Putin to the Winklevoss twins and Floyd ...

  • 07.13.17

    SCOTUS: For Patent Venue, Domestic Corporations ‘Reside’ Where ...

    On May 22, 2017, the Supreme Court issued its decision in TC Heartland LLC v. Kraft Foods Group Brands LLC—rejecting long-standing Federal ...

Show More


Michelle's Events and Webinars

  • 11.07.19

    National Association of Women Lawyers’ 15th General Counsel Institute ...

    Manatt is pleased to sponsor the National Association of Women Lawyers’ (NAWL) 15th General Counsel Institute, taking place Nov. 7–8, ...



  • 11.07.18

    Manatt Attorneys to Speak at 2018 ANA/BAA Marketing Law Conference

    Donna Wilson, Managing Partner-Elect, and Michelle Cooke, co-chair of Manatt’s intellectual property practice, will speak at the 2018 ...

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