Bezalel “Bez” Stern

Advertising, Marketing Consumer Protection

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My enthusiasm for my work is infectious.

Professional Background

I am the rare advertising lawyer that grew up as a litigator. As such, I see my job as allowing you to sell your story while ensuring that you remain legally compliant.

I regularly serve as outside advertising counsel for emerging companies—advising my clients on how to make powerful claims about their products or services. I pride myself on getting businesses where they want to go.

In addition to my advertising work, I regularly represent consumer-facing companies in high-stakes litigation regarding consumer protection issues, including false advertising disputes and class actions.


Representative Experience With Emerging Companies

  • Serve as advertising counsel to a young, rapidly growing men’s soap company, vetting scores of consumer-facing claims each week.
  • Represent emerging green-tech company on advertising and Federal Trade Commission issues.
  • Represent young, online sticker company as outside general counsel, advising on advertising and consumer protection issues.
  • Served as outside general counsel for subscription-based cat product company, assisting in advertising matters, litigations and trademark disputes, and shepherding the company through a profitable exit.


Areas of Focus

  • Advertising Litigation
  • Advertising, Marketing and Media
  • Antitrust and Competition
  • Class Actions
  • Consumer Protection
  • Litigation
  • National Advertising Division
  • TCPA Compliance and Class Action Defense
  • Artificial Intelligence

My Advice to Entrepreneurs
  1. Make powerful claims about your products or services—but only if they’re true.
  2. Get compliant before the government or a plaintiff’s lawyer comes knocking.
  3. Remember, life’s a journey. You’ll get there.