Thought Leadership

CARU Determines Primark’s Advertising Furthers Negative Gender Stereotypes

The Children’s Advertising Review Unit of BBB National Programs has recommended that Primark US Corp. modify its children’s products and their associated advertising messages to not violate CARU’s recently revised Advertising Guidelines, which provide that “[a]dvertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

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Manatt Advises HARTBEAT on Formation and $100M Financing

A Manatt team led by Entertainment Partner Sophia Yen advised HARTBEAT on the formation of the company and represented HARTBEAT in its $100 million capital raise led by private equity firm Abry Partners.HARTBEAT is a global, multi-platform media company resulting from the merger of Kevin Hart@s comedy brand Laugh Out Loud and film and television studio HartBeat Productions. The core Manatt deal...

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Manatt Announces the Advancement of 14 Professionals Across Various Practices Nationwide

Manatt, Phelps @ Phillips, LLP, a multidisciplinary, integrated professional services firm, announced today the advancement of 14 professionals, including 12 attorneys to partnership and the elevation of one consultant to managing director and one associate to counsel. All promotions are effective January 1, 2022.@These 14 professionals reflect the hustle, drive and collaboration that make...

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5 Keys to Success for the Mid-Career Entrepreneur

In his latest Entrepreneur column, Manatt Digital and Technology Managing Director Kalon Gutierrez notes that now is a great time for a mid-career entrepreneurial leap.

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New Class of Talent: NCAA NIL Changes and Implications for Brand, College and Athlete Stakeholders

The NCAA’s new NIL rules and state laws allow college athletes to profit from legitimate brand partnerships, opening opportunities for brands to engage fresh influencer talent and for college athletes to join the ranks of digital entrepreneurs.

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It’s Time to Redefine the Influencer. Here’s Why and How we Make it Happen.

In his latest Entrepreneur column, Manatt Digital and Technology Managing Director Kalon Gutierrez discussed redefining the term “influencer” to better recognize those making an impact through social media.

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Manatt Welcomes Digital and Technology Duo to Further Support Emerging Company and Venture Investing

Thomas Michael and Rustin Brown bring deep venture capital and emerging company experience, strengthening Manatt@s legal and consulting platform for entrepreneurs, business leaders and VCs on digital transformation strategiesManatt, Phelps @ Phillips, LLP, a multidisciplinary, integrated professional services firm, announced today that venture capital and emerging companies partners Thomas W...

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Emerging Companies and COVID-19 Two-Part Series

Like the rest of the business community, emerging startup companies are being presented with new and unexpected challenges brought on by the coronavirus pandemic.

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Commercial Co-Ventures/Cause Marketing: A Guide for Healthcare Organizations

Opportunities to sponsor events and partner with other brands can be powerful tools for building awareness, expanding reach, and offering fresh content and experiences that capture new audiences and re-engage existing ones.

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Promotional Review Best Practices: 8 Key Questions and Answers

The promotional review process requires a critical balance between ensuring materials achieve business goals and complying with regulatory constraints.

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