Thought Leadership

10 Things College Athletes Should Consider When Building a Business Based on Their Own Personal Brand

Kalon Gutierrez highlights the top ten things collegiate athletes should consider when building a business based on their own personal brand—which includes their name, image and likeness (NIL).

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It’s Time to Redefine the Influencer. Here’s Why and How we Make it Happen.

In his latest Entrepreneur column, Manatt Digital and Technology Managing Director Kalon Gutierrez discussed redefining the term “influencer” to better recognize those making an impact through social media.

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