Thought Leadership - Manatt, Phelps & Phillips, LLP

Bots Beware: Website Chat Bots Become Latest Target for California Class Actions

California class action lawyers have turned their sights on a new target: websites that employ “chat bots,” digital assistants that allow companies to communicate with customers without employing live website customer service representatives.

New Class of Talent: NCAA NIL Changes and Implications for Brand, College and Athlete Stakeholders

The NCAA’s new NIL rules and state laws allow college athletes to profit from legitimate brand partnerships, opening opportunities for brands to engage fresh influencer talent and for college athletes to join the ranks of digital entrepreneurs.

10 Things College Athletes Should Consider When Building a Business Based on Their Own Personal Brand

Kalon Gutierrez highlights the top ten things collegiate athletes should consider when building a business based on their own personal brand—which includes their name, image and likeness (NIL).

It’s Time to Redefine the Influencer. Here’s Why and How we Make it Happen.

In his latest Entrepreneur column, Manatt Digital and Technology Managing Director Kalon Gutierrez discussed redefining the term “influencer” to better recognize those making an impact through social media.

Social Media, Entrepreneurs

Manatt Digital Startup Launchpad Winner Announced

SBC News covered Manatt Digital@s announcement of the winner of its Startup Launchpad contest held in conjunction with Narus Advisors. Maestro, a broadcast engagement platform, won the grand prize of $50,000 in professional services from Manatt and Narus.The other two finalists, Vantage Sports and firstblood.io, took advantage of the opportunity of being on stage in front of an audience of...

Digital, Digital Media, Startups, startup, eSports