• 09.18.13

    #PRnightmare – Flyer Buys Promoted Tweets to Bash British Airways

    Advertising in social media may take on a different meaning after one flyer took a new approach to complaining about a company’s service.

  • 09.12.13

    Actress Claims Sponsorship Deal Soured Over “#spon”

    Did the use of a hashtag cause Sensa Products, a weight loss company, to commit fraud and to breach its contract with celebrity endorser and Academy Award-winning actress Octavia Spencer?

  • 09.04.13

    Fake Virus Ads Result in Healthy $1.2M Settlement With FTC

    Virus-scan ads that appeared on Android mobile devices while consumers played Angry Birds were the basis of a $1.2 million settlement between Jesta Digital, Inc. and the Federal Trade Commission.

  • 08.29.13

    Facebook Changes Its Promotion Guidelines

    Sponsors can rejoice. Effective August 27, 2013, Facebook no longer requires that sweepstakes and contests be conducted on third party apps.

  • 08.22.13

    NAD: “World’s Best” Claims Constitute Puffery

    Broadcast advertising that claims that Tropicana Farmstand is the “world’s best fruit and vegetable juice” is puffery, the National Advertising Division determined in a challenge brought by Campbell Soup Co., the maker of competitive fruit and vegetable juice V8 V-Fusion.

  • 08.15.13

    FTC Updates COPPA Guidance

    As promised, the Federal Trade Commission has provided additional updates to its Frequently Asked Questions guidance regarding the new Children’s Online Privacy Protection Rule which took effect July 1.

  • 08.13.13

    EEOC Targets Cancer Discrimination

    Filing two new lawsuits, the Equal Employment Opportunity Commission is cracking down on employers allegedly discriminating against workers with cancer.

  • 08.08.13

    Mattress Claims Run Afoul of Green Guides

    The Federal Trade Commission, applying the Green Guides to the advertising of three different mattress manufacturers, stated that the companies slept on the requirements for making environmentally friendly claims.

  • 08.01.13

    Will the FDA Take a Stance on “Natural” Claims for GMO Products?

    A California federal court judge hopes that the Food and Drug Administration is ready to take a stance on “natural” advertising claims for genetically modified organisms.

  • 07.26.13

    “Natural” False Ad Settlements for $9 Million, $3.2 Million

    Two consumer class actions alleging that “natural” claims were false and deceptive reached settlement deals recently, with Naked Juice agreeing to pay $9 million and ConAgra receiving judicial approval for a $3.2 million settlement.



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