At a time when digital technologies exert a profound effect on virtually every aspect of business, the ability to maneuver nimbly within the vast digital ecosystem is crucial—not just to tech-forward startups, but to more traditional companies as well.
As market windows open and shut at breakneck speeds, businesses no longer have the time to indulge in lengthy strategizing. Rather, a premium is now placed on agile consultancies that can first devise actionable strategies, then execute on tightly compressed schedules.
Knowing the frontier
Manatt Digital provides consulting services across the digital world. Our clients are all seeking traction in a rapidly shifting marketplace, where technologies—and the opportunities they give rise to—are often impermanent. We work with organizations at every stage of their growth to articulate their strategies, identify the right partners, target the right investors and arrange the relationships that present the most viable path to success.
The depth of our experience in the digital space is a natural outgrowth of our heritage in advertising, entertainment and media—three longtime breeding grounds for disruptive technologies. We have been an active participant in the evolution of these sectors over many decades, so we are more than prepared to help clients come to grips with the new “frontier” technologies—artificial intelligence, virtual reality, augmented reality, blockchain and the Internet of Things—and get them ready to do business in a nimble, ready-for-anything manner.
Who we work with
While many of our clients seek to create entirely new industries, others want to redefine old ones. Some are buying or investing in new companies. Some are launching a new product or entering an unfamiliar market. Some are undergoing deep structural change. All rely on us to help them bridge the gap between their business objectives and their digital resources and to help them leverage the digital economy to their best advantage. We are proud to have many industry trailblazers and leaders rely on our guidance for their strategic growth.
We have deep experience in entertainment, advertising, retail, fintech, healthcare and the gaming industries, and the technologies that are transforming these industries, including mobile, social media, experiential and location-based entertainment, VR/AR/MR and Internet of Things.
What we do
Our services include:
- STRATEGY—We provide strategic guidance to accelerate business launch and growth
- Business model and pricing strategy
- Organizational planning and structure
- Marketplace and opportunity analysis
- Launch planning and roadmapping
- Messaging and positioning
- Marketing strategy and planning
- BUSINESS DEVELOPMENT—We position our clients for the right targets and outcomes
- Partnership strategy and management
- Business development and strategic partnerships
- Deal structuring and negotiations
- International expansion
- Technology/agency vendor and partner sourcing
- INVESTMENT/M&A STRATEGY—We prepare our clients for strategic growth through smart capital and optimizing the transactions
- Investment banking firm sourcing and selection
- Investment marketing materials and financials
- Due diligence and business validation
- Target identification
- Executive compensation and employment agreements
- M&A integration services
- Integration optimization planning and management
- EXPERIENTIAL ENTERTAINMENT—We bring our strategy and business development experience from the intersection of emerging technologies and storytelling to help companies navigate the new experience economy
- Identify revenue-generating business opportunities
- Build business models, partnerships and go-to-market strategies
- Develop and manage key relationships
- Structure and negotiate deals around licensing, royalties, talent, venues and global distribution
- Influence the plan, design and distribution to optimize monetization