New technologies, new challenges
At a time when intellectual property often constitutes the very heart and soul of an enterprise, the need to protect and optimize the value of IP assets has understandably intensified.
The forces driving this need are both wide-ranging and formidable. Globalization has created enormous challenges in building, enforcing, protecting and managing brands and intellectual property rights across multiple markets and borders. New technologies—and the business models based on them—have proliferated far faster than the legal system’s ability to keep up. Online assets and processes have been integrated into virtually every type of business, adding new layers of legal complexity.
IP in a broader context
Our team handles the gamut of challenges facing IP owners. With mounting pressure to maximize the ROI from your IP assets—while minimizing the risks—we understand the critical importance of your assets and develop creative, practical and cost-effective solutions.
To us, IP doesn’t exist in a vacuum. It is surrounded by other legal issues—transactional, regulatory, cross-border, social media, data collection, and privacy—which have deep legal ramifications.
We work closely with colleagues from many different practices involved in the integration of new technologies into new fields. We see how laws may lag behind innovative and new products and services, particularly online. And we know how to defend your brands, trademarks, copyrights and patents internationally and in the digital space.
We work with you to inventory your IP assets, and develop plans for exploiting those assets through a variety of strategic affiliations, strategic distribution, enforcement programs, and licensing deals. We help you defend bet-the-company patent infringement suits seeking millions of dollars in royalties. And, whether you are buying or selling, we perform IP-oriented due diligence and risk assessment, especially when IP assets are at the heart of the transaction.
Who we work with
The need for sophisticated IP services spans virtually every industry sector, especially those that have long played to Manatt strengths: healthcare, financial services, consumer electronics and accessories, entertainment, media, advertising, energy, and environment.
What we do
Our team provides transactional, litigation and dispute resolution representation to companies on matters relating to intellectual property, including:
- Copyright, trademark, patent and trade secret litigation before federal, state and administrative tribunals
- Representation in arbitrations, mediations and other alternative dispute resolution
- Contested patent proceedings
- IP counselling and strategic advice
- IP prosecution/procurement
- IP portfolio management
- IP risk assessment and enforcement
- Transactional advice, including IP due diligence
- IP audits and monetization strategies
- Right of publicity