• 02.23.11

    NAD: General Mills Can Support “Now Even Better” Claim

    The National Advertising Division determined that General Mills can support the advertising claim “Now Even Better” as it is used on reformulated versions of Progresso Light Soups.

  • 02.16.11

    Natural Products Expo West 2011

    On March 10-13, 2011, Natural Products Expo West will host its 31st annual trade show event for the burgeoning natural and organic industries.

  • 02.14.11

    Industry Launches New Food Labeling Plan

    The Grocery Manufacturers Association and the Food Marketing Institute announced a voluntary industry program that will allow participating companies to place certain nutritional information on the front of food packaging.

  • 02.07.11

    Behavioral Advertising Suit Results in Split Decision

    A Montana federal court dismissed claims under the Electronic Communications Privacy Act (ECPA) in a suit alleging that an Internet Service Provider (ISP) funneled its customers’ Internet traffic to a third party that then used the information for behavioral advertising, but the court ruled ...

  • 01.31.11

    U.S. Supreme Court to Decide Marketing Consent Law

    The United States Supreme Court granted certiorari to decide whether the First Amendment prohibits a law that requires the consent of drug prescribers before their non-public, identifying information is sold or marketed.

  • 01.24.11

    Companies Sued Over Online “History Sniffing”

    Several major companies, including McDonald's, Mazda and Microsoft, were sued for “history sniffing” for acting in concert with Interclick, a behavioral advertising network.

  • 01.13.11

    Manatt Partner to Highlight New Legal and Regulatory Challenges

    As social media marketers navigate uncharted legal territory and regulators scrutinize advertising more closely than ever, it is imperative that general counsels and senior legal executives keep current on the latest issues and enforcement trends.

  • 01.06.11

    Dietary Supplements 2011: What to Expect Inside the Beltway and Beyond

    The Food and Drug Law Institute brings the Dietary Supplements 2011 conference to Washington, D.C., on January 27, 2011, as part of its annual “Food Week.”

  • 12.28.10

    New California Law Governs Auto Renewals

    A new law took effect in California governing automatic renewals that requires companies to make greater disclosures and obtain affirmative consent from consumers prior to their being charged.

  • 12.17.10

    Overview of the FTC’s Report on Consumer Privacy 

    On December 1, 2010, the Federal Trade Commission (“FTC” or “Commission”) released a preliminary staff report (the “Report”) setting forth a framework for how commercial entities should protect consumer information.  



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