Medicare Marketing Guidelines Amended

New Medicare Marketing Guidelines Raise the Specter of Past Predatory Sales Tactics
– Fierce Healthcare

Manatt’s Michael Kolber, a partner with our Manatt Health team, was quoted by Fierce Healthcare in an article about new medical marketing rules.

The publication reviewed the lack of ethics seen in the sales of profitable Medicare Advantage plans to seniors and how this issue prompted the Centers for Medicare & Medicaid Services to redefine marketing materials.

Kolber said that one of the consequences of redefining “marketing” is that some of both the written and verbal content would have qualified as marketing before the changes were made.

Read the article here