Entrepreneur Magazine Interviews Manatt Partner on Bandcamp

Website That Benefits Both Musicians and Fans
– Entrepreneur

Entrepreneur interviewed Manatt's Jordan Bromley, a partner in the firm's Entertainment Practice, about Bandcamp, a growing online music store that benefits artists and fans alike.

Entrepreneur reports that Bandcamp, which was founded in 2008, is unlike other online music stores in that it offers a direct connection between the fan and the artist. On Bandcamp, artists directly set the price for their music and merchandise, having the option to use a "pay-what-you-wish" model. The direct relationship to artists sparks generosity, with fans paying on average 50 percent more than the minimum price every day. Musicians on Bandcamp range from newbies to artists of some renown.

Bromley told the publication that Bandcamp is a promising showcase for new acts. Three years ago, he helped indie-pop band Youngblood Hawke put an EP on Bandcamp as a way to build awareness; since then, the group has signed with Republic Records and appeared on Jimmy Kimmel Live.

Read the article here



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