Jordan Bromley is the leader of Manatt’s entertainment transactions and finance practice. His experience lies in recognizing talented artists, individuals and companies; developing strategy to achieve their long-term success; and protecting their interests by rigorously negotiating and drafting the agreements that form the basis of their business relationships.
Jordan’s client base includes iconic, established, legacy and developing artists, songwriters, producers, record labels, digital distributors, streaming content companies, content creation and management companies, music publishers, apparel companies, professional management companies, global influencers, executives, international law firms, technology funds, actors, models, and multimedia fashion and lifestyle companies.
Jordan acts as general counsel to his clients, whom he terms “global CEOs.” Recognizing that creators are no longer limited to the studio, but instead are CEOs of a global licensing regime, brand ambassadors and global strategists, he emphasizes that his responsibility is to support and protect their activities in all countries—large and small, developed and developing. This includes structuring global distribution networks, TM enforcement, and securing opportunities in developing markets such as China, India, South Korea and the MENA markets.
Jordan is particularly knowledgeable about legal issues and pertinent facts surrounding the content streaming industry. In his royalty infographic “U.S. Streaming Royalties Explained,” Jordan provided the first complete picture of how money flows to every participant in the value chain. With over a dozen separate data points, the infographic is the most comprehensive and accurate existing view of U.S. streaming royalties.
Jordan is also known for his thought leadership on the Music Modernization Act, streaming trends, and copyright and royalty issues. He is frequently published in and quoted by publications covering music issues, such as Billboard, Newsweek, Entrepreneur and The Guardian. Jordan has been recognized by Billboard as one of “Music’s Most Powerful Attorneys.”
A staunch advocate of creators’ rights, Jordan works intimately with Manatt’s government group in Washington, D.C., and Sacramento, helping music clients devise and implement strategies to influence legislation and policy affecting intellectual property.
Prior to becoming an attorney, Jordan co-founded and developed Golden Mean Management, a Bay Area rap label, management, marketing and distribution company. He also co-founded and developed Hip Hop Congress, an international nonprofit organization that uses hip hop music and culture to inspire social and civic action among young people.