In this newsletter, we hear from Jacob Carlson on the latest M&A happenings in the world of Media and Entertainment, with particular attention to hot-button issues such as VR/AR, live streaming, and eSports. Viewed collectively, these moves provide insight into the current state of the industry and even what may be in store in the days ahead. Furthermore, Peter Csathy provides a summary of the recent deal between NBCUniversal and AwesomenessTV.
2016's M&A Activity and the Future of M&E
By Jacob Carlson
Content is still king. With Dalian Wanda Group's $3.5 billion acquisition of Legendary Entertainment in January, this year's media and entertainment M&A activity kicked off with a bang that hasn't slowed down. Comcast's $3.8 billion acquisition of DreamWorks Animation just three months later continued the trend of content consolidation and IP aggregation. Both transactions have varying motivations, but the common denominator is access to franchises and content that can be leveraged across the parent companies' various business units. Content and digital transformation strategies have driven M&A activity so far in 2016 with no signs of slowing down, giving clues about where we'll see activity during the rest of the year.
One major trend that continues is Chinese investment flowing into the United States. Almost 50% of all U.S.-targeted M&A transactions from foreign investors came from China in Q1, and media and entertainment is a significant driver of that figure. In addition to acquisitions, there were a number of investments in U.S. film studios, including Film Carnival's $500 million investment in Dick Cook Studios and Perfect World Pictures' $500 million investment in Universal Pictures' upcoming film slate. China's continued interest in gaining insight into how Hollywood works is paying off for both sides of these deals. This insight will continue to help them ramp up their own production capabilities and speed up their ability to compete with the current global content creators. As a result, Chinese investment and M&A in U.S. media and entertainment should continue throughout 2016.
Wanda's massive Legendary transaction allows it to vertically integrate content production with its exhibition business. Its announced acquisition of Carmike Cinemas in March for $1.1 billion added more theatres to its current count, which already includes other global exhibitors. This news came days after Wanda announced plans for a $3.3 billion theme park outside Paris. When viewed as a whole, this ecosystem of content and distribution outlets positions Wanda as a global media and entertainment leader for the foreseeable future. In China, Wanda also holds a trump card over the other major studios in that it is a Chinese-owned and -operated business, allowing it to navigate and potentially circumnavigate the Chinese theatrical quota system. Wanda's ability to leverage its insider position with future Legendary productions, as well as its own forthcoming Wanda Studios at Qingdao, should give Wanda a significant market share in the theatrical film industry going forward.
Comcast's acquisition of DreamWorks Animation gives it a wealth of content that it can use across its numerous lines of business, including its cable subscription service (Xfinity), theme parks (Universal Parks and Resorts), cable networks (USA, Syfy, Sprout), digital platforms (Watchable, Seeso), and production companies (Universal Pictures, Illumination Entertainment). The potential overlap in animation capabilities with Illumination Entertainment is complicated, but could help Universal compete against Disney's formidable one-two punch of Pixar and Walt Disney Animation Studios (if managed correctly). Comcast and NBCU also now have access to AwesomenessTV's target demographic, production capabilities, and original IP. The key to this transaction will be the extent to which they successfully integrate their content cross-platform.
Content strategy factored heavily in Warner Bros.' move to acquire Korean Drama SVOD service DramaFever for an undisclosed sum, which will help the studio broaden its digital presence. Korean dramas are big business around the world and WB has made a bet on proven content to widen its market reach. FuboTV, a soccer-focused SVOD service, raised $15 million led by 21st Century Fox, and Turner led a $15 million round in Mashable. As the digital ecosystem expands, traditional studios are seeing an opportunity to diversify their tech and content strategies.
Virtual reality/augmented reality (VR/AR) investment has ramped up in "the year of VR," taking in $1.1 billion through February alone. Most of that investment was Magic Leap's Series C round of funding at almost $800 million, but other companies involved included MindMaze with a $100 million round and Wevr with a $25 million round. While consumer products are still in the early phases, the overall excitement and wide-ranging applications for VR and AR are driving investment for those who want to get involved early. Following Baobab Studios' $6 million round in December, Penrose Studios raised $8.5 million in March, highlighting a competitive race to become the go-to VR content creator for immersive animated content. Investors see this industry as a tremendous growth opportunity, with projected industry potential revenue of $120 billion by 2020, according to Digi-Capital. It doesn't appear that investment and M&A will slow down anytime soon.
Live streaming has had activity as well, with IBM's purchase of UStream for a reported $130 million being the biggest transaction of 2016 so far. Twitter made a strategic decision to purchase the live streaming digital rights for 10 Thursday Night Football games this year. The $10 million price tag was especially low, considering Yahoo paid a reported $15-$20 million for the rights to live-stream one game last year. This gives Twitter a way to flaunt its Periscope functionality, potentially acquire users, increase engagement, and recoup some of its investment with a limited amount of ad inventory that it will retain. The NFL gets to broaden its distribution, experiment with alternative revenue streams, target a younger demographic, and ultimately create more competition for the NFL's overall rights when they expire in 2022. It is very possible that the future of NFL broadcasts may lie with a digital-first platform like Netflix, Amazon, Facebook, Google, or Twitter, each of whom has deep-enough pockets to bid for the opportunity to capture the most valuable must-see live content in the United States. Expect the other professional sports leagues to watch this development closely.
Based on activity in 2016 thus far, it's clear we haven't seen the end of key transactions. Paramount Pictures is looking for a strategic investor to build out its international and digital capabilities, which would provide key content and IP access to the investor. Yahoo is fielding multibillion-dollar offers for its core business, and Anonymous Content, creators of Oscar darlings Spotlight and The Revenant as well as TV hits True Detective and Mr. Robot, is reportedly looking for a minority investor.
Another area that could see more investment is the eSports industry. It is expected to be a $1.1 billion industry by 2019 and traditional sports insiders are paying attention. Rick Fox, former Los Angeles Lakers basketball player, bought his own eSports team for a reported $1 million in December, while former and current athletes Shaquille O'Neal, Alex Rodriguez, and Jimmy Rollins have recently invested an undisclosed sum in eSports team NRG. FaceIt, an online eSports platform, raised $15 million in January. Brands and advertisers are beginning to spend money in eSports as they take advantage of the massive viewership opportunities for targeted demographics.
The rest of 2016 should continue to see plenty of activity across the media and entertainment space as companies brace for the future of mobile and digital consumption trends. Consolidation of content and the need for diversification in the digital environment will fuel interest from traditional players like telcos and major studios. Investment from China does not appear to be slowing anytime soon, so expect those eye-popping headlines to continue throughout 2016 as it plays the long game. VR will begin to consolidate around content and tech, allowing leaders in both areas to emerge by the end of the year. As eSports continues to gain traction via mainstream coverage and traditional advertising opportunities, it won't be long before we see eSports live events vying for the same eyeballs as the current pro sports leagues and attracting additional investment dollars along with them.
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Comcast-NBCUniversal's Awesome(nessTV) New Deal
Comcast-NBCUniversal's digital moves continue. Just look at the past eight months alone. Last August, and in rapid succession, the media behemoth separately invested $200 million in Vox Media and BuzzFeed. Later, it launched its "Watchable" mobile OTT service. And earlier this year, it launched its full OTT platform "Seeso." And now this: DreamWorks Animation for $3.8 billion, which includes digital-first media company AwesomenessTV (which initially focused on kids and teens, but is now branching out fast).
For some, DreamWorks' AwesomenessTV asset is just another "nice to have," next to Shrek and the gang. But, while Shrek is a giant in his own right, don't let his presence alone fool you. AwesomenessTV is a prized asset that casts a wide shadow all by itself, a presence much of "the business" does not fully understand. But understand this. AwesomenessTV is the poster child for a digital-first media company done right. Highly scalable. Highly profitable.
Its recipe? Unlike some in the digital-first space (including several companies formerly known as "MCNs"), AwesomenessTV always focused on these key ingredients to bake its success: (1) developing, producing and owning its own premium content (consistent with the creative DNA of its founder, Brian Robbins) rather than merely aggregating the content of others; (2) building a deep library of IP as a result that can be exploited over and over and over again (something it has done extremely well); (3) wrapping all of that content in the "AwesomenessTV" brand that it promotes above its individual creations and sub-brands and stands for something meaningful to its core audience—premium, compelling and safe kid- and teen-friendly content; and (4) monetizing across all platforms (both traditional and digital, including television and Netflix) in a model where licensing revenues come first and ad revenues second.
Just three weeks prior to Comcast's acquisition, fellow giant Verizon invested $159 million in AwesomenessTV for a 24.5% stake—thereby valuing the company at $650 million. That was nearly a 6X multiple for Jeffrey Katzenberg and the DreamWorks Animation gang, who themselves acquired AwesomenessTV for about $115 million just three years earlier (in a deal that triggered the next two years of rapid-fire MCN M&A—Disney/Maker, Otter Media/Fullscreen, RTL/StyleHaul, ProSieben/CDS). And now this.
Obviously, Verizon liked the AwesomenessTV recipe, as did Hearst before it and as does Comcast-NBCUniversal now. DreamWorks—including the AwesomenessTV digital-first asset—represents a true multiplatform play (movies, TV, theme parks, merchandise . . . and digital).
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