2022 has proven to be an interesting year at the Federal Trade Commission and the National Advertising Division.
The Children’s Advertising Review Unit of BBB National Programs has recommended that Primark US Corp. modify its children’s products and their associated advertising messages to not violate CARU’s recently revised Advertising Guidelines, which provide that “[a]dvertising ...
The National Advertising Division of BBB National Programs has recommended that The Procter & Gamble Company discontinue the claim that Olay Premium body wash “improves skin 3X better” than the leading body wash.
In a recent case, the National Advertising Division (NAD) of BBB National Programs determined that “Unlimited 5G” and “best price” claims by Comcast for its Xfinity 5G mobile plans were not supported and should be discontinued. The claims were challenged by T-Mobile.
In its latest decision regarding incentivized consumer reviews, the National Advertising Division of BBB National Programs ruled that a general disclosure is not sufficient to disclose incentivized consumer reviews on a website when there are multiple reviews.
In a recent case, the National Advertising Division (NAD) of BBB National Programs discussed the use of emojis in advertising and whether they can constitute claims.
In its first major update since 2014, the BBB National Programs’ Children’s Advertising Review Unit (CARU) announced on July 29, 2021, the issuance of its revised CARU Advertising Guidelines (the Revised Guidelines), widely recognized industry standards to assure that advertising ...
A panel of the National Advertising Review Board has recommended that Colgate-Palmolive Company discontinue the claim that Colgate Optic White Renewal toothpaste “removes 10 years of yellow stains”.
In another decision involving teeth whitening claims, the National Advertising Division of BBB National Programs determined that The Procter & Gamble Company substantiated claims that its Crest Whitening Emulsions provides “better” or “100% whiter” results.
Cough relief claims for Zarbee’s, Inc., cough products were challenged by a competitor, Maty’s Healthy Products, LLC, with the National Advertising Division (NAD) of BBB National Programs.