10.20.16
To help influencers achieve compliance with the necessary disclosures about their relationships with advertisers, YouTube has unveiled a new tool to provide notice to viewers about sponsored content.
10.14.16
Linda Goldstein, Marc Roth and Richard Lawson are featured speakers at the Brand Activation Association’s upcoming 38th annual Marketing Law Conference.
10.06.16
A Lanham Act suit brought by a competitor over a company's efforts to minimize negative consumer reviews will move forward, a Utah federal court judge has ruled.
The maker of Tom's of Maine antiperspirants and deodorants plans to appeal to the National Advertising Review Board after the National Advertising Division recommended it discontinue "Natural" claims.
09.29.16
Taking a stand on social media influencers and the “unboxing” video trend, the Children’s Advertising Review Unit (CARU) recommended that popular YouTube channels starring a ten-year-old and his family add a prominent audio disclosure before each new sponsored video.
09.22.16
Consumer groups are urging the Federal Trade Commission to review comments by social media influencers for possible violations of the agency's guidance regarding nondisclosed native advertising.
09.15.16
The Federal Trade Commission recently filed suit against the publisher of online academic journals that the agency accused of deceiving academics and researchers.
09.08.16
Gwyneth Paltrow's agreement to discontinue her lifestyle blog Goop for a line of dietary supplements following an inquiry by the National Advertising Division provided an important reminder about endorsements.
09.01.16
Two industry groups are engaging in a public battle over transparency.
08.18.16
Amazon made recent news for pricing items without stating a list price or whether an article was on sale or was offered at a discounted cost.