• 10.24.12

    Ben & Jerry’s and Campbell Soup Co. Face “All Natural” Suits

    Claims of “natural” products continue to prompt litigation, with two new consumer class actions recently filed.

  • 10.17.12

    FTC Targets “Tech Support” Scams

    Announcing a “major, international crackdown” on tech support scams, the Federal Trade Commission filed suit against six defendants who tricked consumers into purchasing fixes for viruses or malware.

  • 10.12.12

    “Faster,” “Stronger” Toothpaste Claims Must Be Discontinued, NARB Rules

    Affirming a decision by the National Advertising Division, the National Advertising Review Board recommended that Colgate discontinue “stronger” and “faster” relief claims for its Sensitive Pro-Relief toothpaste.

  • 10.04.12

    New Bill Would Set Mobile Privacy Standards

    Rep. Ed Markey (D-Mass.) has introduced the Mobile Device Privacy Act, which would require wireless phone manufacturers, carriers, and app developers to provide information to consumers about monitoring software that may be present on their devices.

  • 10.02.12

    SPECIAL FOCUS: FTC Releases Highly Anticipated Revised Green Guides

    The Federal Trade Commission ("FTC") issued yesterday the final version of its revised Guides for the Use of Environmental Marketing Claims ("Green Guides" or "Guides"). 

  • 09.25.12

    Manatt Attorneys Take Center Stage at Leading Industry Events

    At the National Advertising Division's Annual Conference - hosted by the Advertising Self-Regulatory Council and the Council of Better Business Bureaus - attendees will receive firsthand knowledge from leading in-house and outside counsel, judges, regulatory officials and NAD attorneys ...

  • 09.21.12

    Fight Over the “No. 1 Champagne in the World”

    Asserting that competitor Armand de Brignac falsely claimed that its champagnes are “Rated the No. 1 Champagne in the World,” Moet Hennessy filed suit in federal court.

  • 09.13.12

    FTC Warns Window Manufacturers About Energy Claims

    On the heels of a similar enforcement action, the FTC recently sent 14 warning letters to the manufacturers of windows and window glass cautioning the recipients that they may be making unsupported energy-savings claims.

  • 09.06.12

    WOMMA Releases Updated Social Media Guide

    The Word of Mouth Marketing Association (WOMMA) released a new version of the group’s Social Media Marketing Disclosure Guide (WOMMA Guide), updating the original version released in 2010.

  • 08.29.12

    VPPA Covers Streaming Video Online, Court Rules

    In refusing to dismiss a lawsuit brought against online service Hulu, a federal judge has ruled that streaming online video is subject to the requirements of the Video Privacy Protection Act.



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