• 09.28.10

    Pepsi Not “Friends” with Band War

    The band War filed suit against PepsiCo in California state court in September for using its 1970’s hit, “Why Can’t We Be Friends,” in a recent ad without permission, and it is seeking $10 million in damages.

  • 09.21.10

    SPECIAL FOCUS: EPA Decision Highlights Risks to Retailers Under FIFRA

    A United States Environmental Protection Agency ("EPA") administrative judge levied $409,490 in penalties against California-based retailer 99¢ Only Stores for selling pesticidal products that were either not registered with the EPA as required by the Federal Insecticide, Fungicide, ...

  • 09.15.10

    FTC Settles Charges over Deceptive Reviews

    In the first application of the new guidelines on testimonials and endorsements, the Federal Trade Commission reached a settlement with a public relations firm accused of illegally advertising its clients’ gaming applications by having employees pose as consumers and post reviews on iTunes.

  • 09.10.10

    FTC to Release Green Guides in Coming Weeks

    Recent reports suggest that the Federal Trade Commission will release the new Green Guides within the next few weeks—the first guidelines on environmental marketing in the last 12 years.

  • 09.07.10

    FTC Targets Marketers of Acai Berry and Colon Cleansing Products

    The Federal Trade Commission requested, and a federal judge granted, a temporary restraining order that prevents several makers of acai berry and colon cleansing products from further advertising their respective products in a false and misleading way.

  • 08.31.10

    Legislators Seek Answers About Tracking Mechanisms

    Reacting to a recent series of articles in The Wall Street Journal, Reps. Ed Markey (D-Mass.) and Joe Barton (R-Tex.) sent letters to 15 Internet companies questioning their practice of allowing third-party advertising companies to install cookies and other tracking mechanisms on ...

  • 08.18.10

    Gillette Settles Razor Ad Suit for $7.5 Million

    A federal judge gave preliminary approval to a settlement in a multi-district class action suit against Gillette, accusing the company of misstating the efficacy of its M3 Power Razor in ads. Gillette agreed to pay $7.5 million.

  • 08.16.10

    Manatt Attorneys Take Center Stage at Leading Industry Events

    How can you be sure that claims in your food packaging and marketing will pass scrutiny?

  • 08.12.10

    House Committee Approves Internet Gambling Bill

    The House Financial Services Committee made a major step to legalize online gambling by approving, with bipartisan support, the Internet Gambling Regulation, Consumer Protection, and Enforcement Act.

  • 08.03.10

    Linda Goldstein to Participate in ERA Breaking-News Webinar

    On August 5, 2010, Linda Goldstein, chair of Manatt’s Advertising, Marketing & Media Division, will join a panel of distinguished colleagues to discuss a hot button question facing the direct response industry: “Has the FTC Strengthened its Claim Substantiation ...

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