Advertising Law

Manatt Attorneys Take Center Stage at Leading Industry Events

Editors: Linda A. Goldstein | Jeffrey S. Edelstein | Marc Roth

CARU’s Children’s Advertising & Online Privacy Summit

May 18, 2011
Universal City, CA

The ever-changing social media and mobile landscape continuously presents new and unique issues for advertisers that market products to children. To provide insight into online privacy risks and how advertisers and marketers can mitigate them, Manatt partner Marc Roth will participate in a panel discussion on May 18, 2011, at CARU’s Children’s Advertising & Online Privacy Summit, hosted by the National Advertising Review Council and the Council of Better Business Bureaus. Marc will join Mary McIlrath (Senior Vice President, C&R Research), Dr. J. Alison Bryant (President, PlayScience) and Kelsey Joyce (Director, Legal Affairs, T-Mobile) to discuss online privacy concerns, the threat of cyberbullying, technology solutions and implications for Internet safety in a presentation titled, “Little Fingers = Big Impact: What Can the Experts Tell Us About Children’s Online Behavior?”

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Social Media Marketing Webcast

CLE Advertising Law Educational Program
May 18, 2011

On May 18, 2011, Manatt partner Jeff Edelstein will lead a CLE webcast highlighting legal concerns presented by social media marketing campaigns and offering best practices for creating and implementing sound social media policies. Jeff’s presentation, “Social Media Marketing and the Law,” will provide an overview and analysis of the current regulatory climate – including the application of the FTC’s revised endorsement guides to social media campaigns – false advertising risks, legal issues presented by bloggers, and copyright, trademark, defamation and privacy concerns, among other issues.

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ERA’s Government Affairs Fly-In Conference

Electronic Retailing Association
May 24-25, 2011
Washington, D.C.

On May 24-25, 2011, leaders in the direct response industry will convene in Washington, D.C., to attend the Electronic Retailing Association’s Government Affairs Fly-In Conference. Linda Goldstein, Chair of Manatt’s Advertising, Marketing & Media Division, will serve as a panelist in a session titled, “Avoiding FTC Pitfalls.”

Among the speakers scheduled to join Linda at the event are Douglas Holtz-Eakin (President, American Action Network Forum, and former Director, Congressional Budget Office), Susan F. Wilson (Director, Office of Intellectual Property Rights, International Trade Administration, U.S. Department of Commerce), Rich Halverson (Unit Chief, National Intellectual Property Rights Coordination Center), and Mary Engle (Associate Director, FTC’s Division of Advertising Practices).

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Food and Drug Regulation Webinar

Thompson/BioWorld Program
May 25, 2011

With a marked uptick in FDA/FTC scrutiny of potential misbranding of dietary supplements and functional foods, it is time for industry professionals to ensure that their knowledge of current labeling issues and enforcement priorities is up to speed.

On May 25, 2011, Manatt partner Ivan Wasserman and associate La Toya Sutton will lead a webinar discussion, “Misbranded Dietary Supplements and Functional Foods: Critical Updates on 2011 Enforcement,” in which they will address how products fit specific FDA regulations, assess risk factors for an FDA warning letter, discuss the FTC’s recent activity and provide strategies for improving labeling process initiatives.

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ADAMERICA! 2011 National Conference

American Advertising Federation
June 1-4, 2011
San Diego, CA

On June 1-4, 2011, the American Advertising Federation will hold its inaugural ADAMERICA! 2011 conference at which Manatt partner Jeff Edelstein will join professionals from influential advertising agencies, media companies, consumer products companies and other organizations to share insights on new legal developments regarding digital media, sustainability and other emerging areas.

Jeff will present on the legal panel, “Laying Down the Law of Advertising,” highlighting the unique legal and business challenges posed by digital and social media.

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Litigating and Resolving Advertising Disputes Conference

American Conference Institute
June 21-22, 2011
New York, NY

On June 21-22, 2011, a who’s who of the nation’s advertising bar will convene at the American Conference Institute’s Litigating and Resolving Advertising Disputes conference, to be held in New York. They will present their tried-and-true strategies for bringing and defending false advertising allegations, including how to develop winning arguments for federal Lanham Act cases and how to succeed in National Advertising Division (NAD) proceedings.

At the ACI conference, Linda Goldstein will pair up with Kathleen Dunnigan (NAD staff attorney) to explore “Inside Strategies for Effectively Utilizing the NAD to Resolve Advertising Disputes.”

NOTE: Be sure to take advantage of Manatt’s friend-of-the-firm discount by using the code provided in the registration materials available here.

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NutriCosmetic Summit

June 22-23, 2011
Las Vegas, NV

On June 22-23, 2011, Ivan Wasserman has been invited to present at the NutriCosmetic Summit, the premier marketing, business and regulatory conference for the global health and nutrition beauty industry. Renowned for his entertaining and interactive legal education gaming events, Ivan will test the knowledge of Summit attendees by hosting “Regulatory Roulette.” The odds of winning a greater understanding of key regulatory issues and enforcement trends are great.

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