As consumers are increasingly relying on e-commerce and digital services to fulfill their everyday needs, autorenewal programs, like subscription plans or continuity services, have become a ubiquitous marketing tool for companies.
More than a year after the COVID-19 pandemic forced a global lockdown, COVID-19 continues to dominate the news and our lives in a way that was unthinkable prior to March 2020.
Negotiating client-agency contracts and establishing a strong relationship between advertisers and their agencies can be complex.
The past year was extraordinary in many ways, especially as COVID-19 transformed lives around the world. Advertising was no exception.