• Ivan J. Wasserman

    Partner
    Advertising, Marketing and Media
    Dietary Supplements, Cosmetics and Functional Foods
    Consumer Product Safety
    iwasserman@manatt.com
    Download Contact (.vcf)

    Washington
    Direct: 202.585.6529
    General: 202.585.6500
    Fax: 202.585.6600

    Education

    The George Washington University Law School, J.D., 1993.

     

    Vassar College, B.A., 1989.

    Bar Admissions

    Maryland

    Washington, D.C.

    • Profile
    • Representative Matters
    • Honors & Awards
    • Publications
    • Memberships & Activities
    • Speaking Engagements

    Profile

    Ivan Wasserman serves as Administrative Partner for the D.C. office. His practice is focused on matters involving the marketing of foods, dietary supplements, cosmetics, drugs, and medical devices.  With extensive experience advising clients on the advertising and labeling of products such as these, which are subject to overlapping jurisdiction of the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC), he helps his clients develop creative approaches to meeting marketing objectives while staying within the constraints of applicable regulatory frameworks.  In addition to working with products regulated by the FDA, Mr. Wasserman has extensive experience advising clients on the regulation of consumer products by the Consumer Product Safety Commission (CPSC).

    FDA: As an FDA lawyer, Mr. Wasserman’s practice includes:

    • Advertising and labeling reviews
    • Ingredient reviews and product formulation issues
    • Responding to FDA warning letters
    • Responding to import detentions and product seizures
    • Adverse event reporting and product recalls
    • Preparing 510(k) premarket notifications for medical devices
    • Preparing New Dietary Ingredient (NDI) notifications for supplements

    Advertising:  Mr. Wasserman is an experienced advertising lawyer who regularly reviews advertising campaigns, including websites, for regulatory compliance.  When additional data is necessary to support desired claims, Mr. Wasserman works with the company to develop the needed substantiation.  In addition to federal and state agencies, his practice includes representing clients in proceedings before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB) and the Electronic Retailing Self-Regulation Program (ERSP).

    CPSC:  Mr. Wasserman is an experienced CPSC lawyer who draws upon his strong background in consumer product safety issues to help clients comply with the CPSC’s labeling and reporting requirements.  When a corrective action is necessary, he helps clients conduct effective product recalls and minimize adverse publicity.  Also, he is experienced in handling CPSC investigations into whether companies complied with the reporting requirements of Section 15(b) of the Consumer Product Safety Act (CPSA).

    Representative Matters

    Honors & Awards

    The Best Lawyers in America, 2007-2015.

    Publications

    Mr. Wasserman is regularly called upon by the leading national, business and trade media to provide expert commentary and author articles on legal and regulatory issues concerning the marketing of foods, dietary supplements and drugs. Recent highlights include:

    • Author, “Will FDA change the way it regulates homeopathic drugs? Should it?” Newhope360.com, April 3, 2015.
    • Quoted, “Hampton Creek Foods sued again over ‘deceptive’ Just Mayo name,” Foodnavigator-USA.com, February 24, 2015.
    • Quoted, “Court reins in FTC on two trials standard but otherwise supports agency in decision on POM’s claims,” Nutraingredients-USA.com, February 16, 2015.
    • Co-author, “Labeling beverages and supplements post-FDA guidance,” Law360, February 5, 2015.
    • Quoted, “Supplemental manufacturers need game plan to defend against class-action lawsuits,” Naturalproductsinsider.com, February 4, 2015.
    • Quoted, “Defining ‘Dietary Supplement’ game product category space to grow,” Naturalproductsinsider.com, December 18, 2014.
    • Author, “3 ways supplemental makers land behind bars,” Newhope360.com, December 9, 2014.
    • Quoted, “Team approach called for in designing cogent product research strategy,” Nutraingredients-USA.com, November 20, 2014.
    • Author, “Ingredient dusting and the Fairy Tale Commission,” Newhope360.com, November 6, 2014.
    • Quoted, “Coconut products can never claim to be ‘healthy’ because of the saturated fats, says legal expert,” Foodnavigator-USA.com, October 29, 2014.
    • Author, “Not all science is good science: Dr. Oz, green coffee and a lesson on marketer responsibility,” Newhope360.com, October 21, 2014.
    • Quoted, “FTC warns 60 companies for noncompliance on ad disclosure guidelines,” Nutraingredients-USA.com, September 24, 2014.
    • Quoted, “Green coffee bean maker settles FTC charges,” Naturalproductsinsider.com, September 11, 2014.
    • Author, “States sue 5-Hour Energy over advertising: Lessons for industry,” Naturalproductsinsider.com, September 10, 2014.
    • Co-author, “The promise and problem of genomic marketing,” Law360, July 22, 2014.
    • Quoted, “Experts advise supplement companies to carefully review labels in wake of POM ruling,” Nutraingredients-USA.com, June 17, 2014.
    • Quoted, “POM Wonderful scores ‘resounding victory’ at Supreme Court: But what does it mean for your label?” Foodnavigator-USA.com, June 12, 2014.
    • Quoted, “Warning letter underscores FDA view of expectation and concentration as factors in NDI status,” Nutraingredients-USA.com, January 3, 2014.

    Memberships & Activities

    Member, Electronic Retailing Association.

    Member, International Consumer Product Health and Safety Organization.

    Member, Food and Drug Law Institute (FDLI); Member of the Food and Dietary Supplements Committee and Former Chairman, H. Thomas Austern Writing Awards Committee.

    Admitted to practice in the District of Columbia and Maryland.

    Speaking Engagements

    Mr. Wasserman frequently shares his expertise on new developments and enforcement trends impacting the advertising and labeling of foods, dietary supplements and drugs at prominent business law conferences and webinars, including the Food and Drug Law Institute, Natural Products, Electronic Retailing Association, American Conference Institute, Promotion Marketing Association and Direct Marketing Association.