• 02.21.17

    The Challenges of Marketing Digital Goods

    Response Magazine quoted Manatt’s Linda Goldstein, chair of the firm’s advertising, marketing and media practice, in an article about intangible digital goods, specifically the challenges of marketing them. “What makes the digital goods offering a little more vulnerable is ...

  • 01.26.17

    Verizon’s Video App Struggles to Meet Expectations

    The San Francisco Chronicle interviewed Manatt’s Eunice Shin, managing director of Manatt Digital, for an article about Verizon’s video aspirations. Analysts say that Verizon’s media app, created in 2015, has fallen short of expectations, leading some to wonder whether Verizon ...

  • 01.02.17

    M&A Tech Trend Likely to Continue in 2017

    Law360 quoted Manatt’s Hale Boggs, chair of the firm’s media, technology and advertising practice, for an article about the outlook for technology-related mergers and acquisitions in 2017. The publication reported that Chinese inbound investment could see a slowdown after ...

  • 12.31.16

    Increased Competition Drove Premium Programming in 2016

    The Wrap quoted Manatt’s Hale Boggs, chair of the firm’s media, technology and advertising practice, for an article about the biggest media deals in 2016. The publication highlighted the critical role that emerging streaming services played in enhancing the value of premium content, ...

  • 12.16.16

    Facebook and Google Lead the Pack in Video Streaming

    The San Francisco Chronicle quoted Eunice Shin, managing director of Manatt Digital, for an article about the decline of traditional cable subscriptions. “As the younger generation grows older, they are never going to pay for a cable subscription,” said Shin. “The ...

  • 12.16.16

    What’s Up Next for Digital Video in 2017?

    Tubefilter interviewed Manatt’s Eunice Shin, managing director of Manatt Digital, for an article reviewing the past year in digital video. The article elaborates on what’s new, what’s different and what left the digital scene this year, including some predictions for what ...

  • 12.01.16

    AI Presents New Marketing Opportunities for Brands

    Response Magazine interviewed Manatt’s Linda Goldstein, chair of the firm’s advertising, marketing and media practice, for an article about new trends and strategies for marketers in the consumer electronics space. “One of the biggest trends is the use of artificial ...

  • 11.30.16

    How Big Cable Facilitated Its Own Demise

    The Wrap quoted Manatt’s Hale Boggs, chair of Manatt Digital, for an article about how cable companies are being overtaken by Internet streaming services. Cable companies, which have become known for high prices and poor customer service, may have helped pave the way for their own ...

  • 11.25.16

    NBCUniversal Increases Digital-First Investments

    The Los Angeles Business Journal quoted Manatt’s Eunice Shin, managing director of Manatt Digital, for an article on NBCUniversal’s increased investment in online media company BuzzFeed. NBCUniversal recently announced it doubled its stake in BuzzFeed, placing bigger bets on ...

  • 11.14.16

    Integration Just as Crucial as Strategy and Due Diligence

    The Los Angeles Business Journal quoted Manatt’s Jacob Carlson, a manager with Manatt Digital, for an article about growth and potential acquisition of Zealot Networks. After raising $26.5 million in venture capital and an additional $30 million in debt financing in less than two years, ...