• 06.22.17

    Website, Mobile App Get Changes Thanks to CARU

    A new decision from the Children’s Advertising Review Unit demonstrates the self-regulatory body’s efforts to work with a mobile application and website operator to ensure it complies with CARU’s guidelines and the Children’s Online Privacy Protection Act.

  • 06.15.17

    FTC Jumps on Trampoline Marketing

    The Federal Trade Commission (FTC) bounced purportedly misleading trampoline marketing claims in a new administrative consent order.

  • 06.08.17

    BART’s App Crashes Into Privacy Suit

    San Francisco’s mass transit organization crashed into a class action in which the plaintiff alleged that its mobile app has been illegally collecting personal information from users.

  • 06.01.17

    Recipients of FTC Influencer Letters Revealed

    The Federal Trade Commission took on some big-name celebrities and companies when it sent warning letters to influencers and marketers about the need to comply with the agency's guidelines regarding endorsements and testimonials on social networking sites.

  • 05.25.17

    NAD Watches Paint Dry, Sides With Advertiser

    The Sherwin-Williams Co. does not need to change the name of its “CoverMaxx” spray paints, the National Advertising Division of the Better Business Bureau said after determining that the advertising challenged by competitor Rust-Oleum Corp. did not communicate a message of superior ...

  • 05.18.17

    FTC Emphasizes Disclosures in Letters to Influencers, Marketers

    Influencers and marketers must clearly disclose their relationships, the Federal Trade Commission reiterated in more than 90 letters sent by the agency after it reviewed social media posts by celebrities, athletes and other influencers.

  • 05.11.17

    New in False Ad Suits

    The range of products targeted in recent false advertising class actions ran the gamut from baseball bats to a messaging app to soup.

  • 05.04.17

    Trust for TRUSTe’s COPPA Changes? FTC Seeks Comment

    Changes may be coming to TRUSTe’s safe harbor program under the Children’s Online Privacy Protection (COPPA) Rule, and the Federal Trade Commission is seeking public comment.

  • 04.27.17

    Massachusetts AG Fences off Geofencing Ad Campaign

    In what appears to be the first time a consumer protection law was used to object to a company engaging in GPS-based ad targeting, Copley Advertising settled with Massachusetts Attorney General (AG) Martha Healey after she challenged the company's targeting of women near health clinics.

  • 04.20.17

    Amazon, FTC Reach Deal Over In-App Charges

    Amazon and the Federal Trade Commission have agreed to drop their appeals in a lawsuit accusing the online retailer of billing consumers for unauthorized in-app charges incurred by children.