Podcasts

07.22.21

Episode 11: The Future of Loyalty Programs: Trends to Watch, Tips for Innovating

In a world where technology has exponentially increased the ways consumers can spend their money and time, loyalty programs are becoming even more important for brands hoping to differentiate their offerings for customer acquisition and retention purposes.




06.17.21

Episode 10: New to the Game: College Athletes on Verge of Huge Opportunity to License NIL Rights

For years, student athletes have not been able to directly participate in the licensing of their name, image and likeness.




05.19.21

Episode 9: Across the Pond and Beyond: Negotiating Global Master Agency Agreements

Host Po Yi is joined by London-based David Bond, partner and head of advertising at Fieldfisher, for a discussion about numerous contractual issues and standards advertisers should consider when negotiating global agency agreements.




04.29.21

Episode 8: Advertising COVID-19-Related Products: The Myths, the Crackdown, the Hard Science

More than a year after the COVID-19 pandemic forced a global lockdown, COVID-19 continues to dominate the news and our lives in a way that was unthinkable prior to March 2020.




03.24.21

Episode 7: Building Blocks of Successful Agency-Client Relationships: Trust, Transparency, Flexibili

Negotiating client-agency contracts and establishing a strong relationship between advertisers and their agencies can be complex.




02.24.21

Episode 6: Trends and Issues for Advertisers to Track in 2021

The past year was extraordinary in many ways, especially as COVID-19 transformed lives around the world. Advertising was no exception.




01.27.21

Episode 5: Key Takeaways for Companies Participating in the Political Process After a Historic Elect

The time between the 2020 election and the inauguration of President Biden in January 2021 was one of the most tumultuous political periods in recent history.




12.02.20

Episode 4: Previewing DOJ Activities Affecting Marketing Post-Election

In contrast to their familiarity with the Federal Trade Commission (FTC) as a source of regulatory guidance and enforcement, many marketers and advertising lawyers neglect to consider the role of the Department of Justice (DOJ) in enforcing advertising, consumer protection and fraud statutes.




10.14.20

Episode 3: CCPA Strategies for Advertisers

The California Consumer Privacy Act (CCPA), the nation’s strictest consumer privacy and data protection measure, took effect at the beginning of this year, introducing significant new compliance challenges because it requires companies to observe an assortment of consumer rights and related ...




10.07.20

Episode 2: Navigating Regulators’ Crackdown on COVID Claims

Responding to the COVID-19 pandemic, advertising regulators—including the National Advertising Division (NAD) and Federal Trade Commission (FTC)—are cracking down on fraudsters taking advantage of public fears and health concerns brought on by the COVID-19 pandemic.