Podcasts

12.30.22

Episode 22: Global Social Media Campaigns—Challenges of Working With Global Influencers

In today’s interconnected world, many social media influencers have a fan base that is not limited by geographic barriers and are, therefore, attractive to brands that wish to connect with customers globally. Leveraging the fame and broad audience of global stars, including athletes ...




11.30.22

Episode 21: Navigating the Post-Dobbs Landscape: Impacts on Advertising and Data Privacy

In the wake of the Supreme Court’s decision in Dobbs v. Jackson Women’s Health Organization, women no longer have access to abortion care in more than a dozen states, and even obtaining information about abortion care is fraught with risk.




09.16.22

Episode 20: Navigating the College Athletics NIL Boom: Building a Successful NIL Program

As the wave of opportunity continues to swell for student-athletes at NCAA member institutions who are now able to monetize their name, image and likeness rights, risks and uncertainties for colleges and universities in this rapidly evolving marketplace are rising as well.




06.30.22

Episode 19: A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways fo

With the evolving use of social media and consumer and product reviews in marketing, the FTC has proposed significant revisions to its Endorsement Guides in its ongoing effort to provide more practical guidelines and combat deceptive practices relating to endorsements and reviews.




05.06.22

Episode 18: Right of Publicity in the Digital Age: What Brands Should Know About Publicity Right and

While brands continue to innovate their advertising and marketing strategies in the ever-evolving digital age, right of publicity issues have become more complex as the question of an individual’s “persona” that is subject to legal protection and adequate consent becomes ...




03.17.22

Episode 17: Get Your Brand in the Game: Opportunities for Marketers in Esports and Gaming

With the games industry impacting the daily life of billions of people around the globe, there is an increasing opportunity for brands and marketers to be involved in the rapidly evolving games and esports space.




02.02.22

Episode 16: Recent Developments in State Automatic Renewal Laws and Compliance and Enforcement for M

As consumers are increasingly relying on e-commerce and digital services to fulfill their everyday needs, autorenewal programs, like subscription plans or continuity services, have become a ubiquitous marketing tool for companies.




12.29.21

Episode 15: Reflections on 2021 and a Look Ahead at 2022

Looking ahead to 2022, host Po Yi has invited new and returning guests to discuss important updates on pressing topics and to share their insight for what the new year may bring.




11.24.21

Episode 14: Supply Chain Bottlenecks and the Impacts on Retailers During the Holiday Shopping Season

The pandemic has disrupted almost all major industries—and retail is no exception. From global supply chain issues to driver shortages to manufacturing delays, retailers have had to adapt to a multitude of challenges leading up to the current holiday shopping season. In this episode ...




10.29.21

Episode 13: Advertisers Beware – A Discussion With Bryan Schneider About the Reenergized CFPB’s Enfo

This past year, the Perfect Balance: An Advertising Law Podcast has covered a wide range of topics—from issues related to COVID-19 and California Consumer Privacy Act implications related to digital advertising to developments in student-athlete name, image and likeness rights and loyalty ...