05.06.22
While brands continue to innovate their advertising and marketing strategies in the ever-evolving digital age, right of publicity issues have become more complex as the question of an individual’s “persona” that is subject to legal protection and adequate consent becomes ...
03.17.22
With the games industry impacting the daily life of billions of people around the globe, there is an increasing opportunity for brands and marketers to be involved in the rapidly evolving games and esports space.
02.02.22
As consumers are increasingly relying on e-commerce and digital services to fulfill their everyday needs, autorenewal programs, like subscription plans or continuity services, have become a ubiquitous marketing tool for companies.
12.29.21
Looking ahead to 2022, host Po Yi has invited new and returning guests to discuss important updates on pressing topics and to share their insight for what the new year may bring.
11.24.21
The pandemic has disrupted almost all major industries—and retail is no exception. From global supply chain issues to driver shortages to manufacturing delays, retailers have had to adapt to a multitude of challenges leading up to the current holiday shopping season. In this episode ...
10.29.21
This past year, the Perfect Balance: An Advertising Law Podcast has covered a wide range of topics—from issues related to COVID-19 and California Consumer Privacy Act implications related to digital advertising to developments in student-athlete name, image and likeness rights and loyalty ...
09.30.21
07.22.21
In a world where technology has exponentially increased the ways consumers can spend their money and time, loyalty programs are becoming even more important for brands hoping to differentiate their offerings for customer acquisition and retention purposes.
06.17.21
For years, student athletes have not been able to directly participate in the licensing of their name, image and likeness.
05.19.21
Host Po Yi is joined by London-based David Bond, partner and head of advertising at Fieldfisher, for a discussion about numerous contractual issues and standards advertisers should consider when negotiating global agency agreements.