The Federal Trade Commission released the final revisions to the Endorsement Guides as well as an updated version of its accompanying guidance, the FAQs.
Today, Po welcomes Manatt Advertising, Marketing and Media Partner Jeffrey Edelstein and Manatt Advertising, Marketing and Media Associate Monica Kulkarni to continue the discussion on the implications of the changes the FTC has made to the Endorsement Guides.
As the Artificial Intelligence space continues to quickly evolve, generative AI is making its way into every facet of our lives, including in music, books, photographs and even education.
Following a busy year for the Federal Trade Commission, advertisers, marketers and legal practitioners must navigate the impact of a series of newly proposed guidelines and regulations advanced by the Commission.
In today’s interconnected world, many social media influencers have a fan base that is not limited by geographic barriers and are, therefore, attractive to brands that wish to connect with customers globally.
In the wake of the Supreme Court’s decision in Dobbs v. Jackson Women’s Health Organization, women no longer have access to abortion care in more than a dozen states, and even obtaining information about abortion care is fraught with risk.
As the wave of opportunity continues to swell for student-athletes at NCAA member institutions who are now able to monetize their name, image and likeness rights, risks and uncertainties for colleges and universities in this rapidly evolving marketplace are rising as well.
With the evolving use of social media and consumer and product reviews in marketing, the FTC has proposed significant revisions to its Endorsement Guides in its ongoing effort to provide more practical guidelines and combat deceptive practices relating to endorsements and reviews.
While brands continue to innovate their advertising and marketing strategies in the ever-evolving digital age, right of publicity issues have become more complex as the question of an individual’s “persona” that is subject to legal protection and adequate consent becomes ...
With the games industry impacting the daily life of billions of people around the globe, there is an increasing opportunity for brands and marketers to be involved in the rapidly evolving games and esports space.