In Star Trek: The Experience, you began your journey in the History of the Future, an exhibition of actual costumes and props used over the TV series’ history.
From live events to escape rooms to popup brand activations, out-of-home entertainment experiences have seen significant growth in attendance and interest in recent years, thanks in part to social media and our always-connected lifestyles.
From major studio M&A deals to the intensifying battle between tech and TV giants, the major events of this past year are completely transforming the face of the industry.
It’s a Fortnite world, and we’re all just living in it. While the gaming and esports industries have continued to thrive, the 800-pound gorilla has been Fortnite’s continued dominance in the market.
The music business is financially stronger than it has been in several years, thanks to streaming, which now makes up 75% of the industry’s revenues in the United States.
It’s no secret that millennials and Gen Z consumers love their screens.
Over the past couple of years, social influencer marketing has received a lot of attention and dollars.
Celebrities have been used to promote companies’ brands and products for years.
In today’s world of influencer marketing, companies and brands are searching for new and innovative ways to connect with their audiences and customers.
Last month, I attended VidCon, a conference focused on online video for industry executives, creators and fans alike.